General Manager, Commercial Sales, Japan & APAC

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

Understanding PROCEPT's Culture

At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.

And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.

An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

The Opportunity That Awaits You:   
Are you passionate about leading teams and making an impact in one of the world’s most dynamic markets? We’re looking for an inspiring Commercial Leader to guide our operations in Japan. This is more than just a leadership role – it’s an opportunity to help shape the future of our company in a region that holds immense potential.

As that Commercial Country Manager, you’ll play a key role in driving our growth and success. You’ll craft and execute a strategic vision for our business in Japan, build strong partnerships, and work closely with teams to bring our goals to life. From overseeing day-to-day operations to hitting revenue targets, your leadership will make a lasting mark on our journey.

This role reports directly to our VP & GM of International, and you’ll be joining a global team that believes in collaboration, innovation, and making things happen. If you have a deep understanding of the Japanese market and are ready to lead with purpose and passion, we’d love to meet you!

What Your Day-To-Day Will Involve:

As the Commercial Country Manager of Japan, you’ll be directing sales efforts for Japan and the region.  Your key responsibilities include, but not limited to:

•    Recruit, lead, and develop a high-performing team of sales and clinical teams in Japan.
•    Develop and implement a comprehensive market strategy for Japan, encompassing programs, events, conventions, advertising, promotions, and forecasting, all in alignment with the company's global objectives.
•    Identify new business opportunities, market trends, and expansion areas by leveraging capital, handpiece sales, and system utilization to drive commercialization.
•    Set and achieve revenue and profitability targets.
•    Establish and maintain strong relationships with key stakeholders, partners, customers, and regulatory authorities.
•    Drive local marketing, sales initiatives, and brand positioning to increase market share.
•    Supporting Surgeon Training
•    Ensure compliance with local regulations and company policies.
•    Manage budget and resources effectively to maximize business outcomes.
•    Collaborate with cross functional teams, including Sales, R&D, Manufacturing, Regulatory Affairs, Quality Systems and Legal to define, develop, register, manufacture, train and market Procept products in the Japan region.
•    Attend customer, community, and business meetings to represent and promote the company. 
•    Collaborate closely with the VP & GM of International to develop, communicate, track, and reinforce the sales strategy and performance within the Field Sales organization, in alignment with the Sales Plan.
•    Create annual sales targets, commission plans, and growth objectives for the field sales team, including regional and territory quotas, ensuring alignment with the commission plan.
•    Develop, track and manage an annual sales incentive award program, and periodic sales achievement recognitions and functions, analyze sales reports for trends, problems, opportunities, and provide direction or correction to insure effective sales activity
•    The focus is Japan, however outlining strategies to grow our distributor community and important to maintain a presence and increase countries where appropriate.
•    Develop plans to support the creation of Procept Japan presence, including the transfer of license agreements to the direct entity.
•    Supervise members of the sales and clinical team.  Carry out supervisory responsibilities in accordance with the PROCEPT’S policies and applicable laws. 

The Qualifications We Need You to Possess
•    BA/BS or equivalent work experience required
•    Minimum of 8 years medical device sales and marketing experience
•    Proven experience (5+ years) in a medical device sales management experience, with urology and surgical devices a plus
•    Excellent communication skills, both in Japanese (native level) and English (fluent)
•    Experience working in a multinational company with global teams
•    Strong leadership, negotiation, and problem-solving skills
•    Ability to think strategically and act operationally to achieve results
•    Ability to travel, both domestic and international, up to 70%
•    Knowledge of current and new industry trends, technologies, competitors and place in the market

The Qualifications We Would Like You to Possess
•    Knowledge of current and new industry trends, technologies, competitors and place in the market
•    Strong leadership, negotiation, and problem-solving skills
•    Ability to think strategically and act operationally to achieve results
•    Strong understanding of the Japanese market and business environment