COMPANY 🌱

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.

DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 items in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.

We’re a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we’re just getting started!

WHAT YOU'LL DO 🎯

This role focuses on creating high-performing "Frankenstein" ads - strategically combining data-backed elements from existing winning creatives to develop fresh, original concepts.

You'll go beyond traditional video editing, independently developing visual narratives and making strategic creative decisions based on performance insights and available assets.

We're constantly exploring new formats, creative angles, and approaches to bring more variety to our advertising, while doubling down on what's already working.

What We're Looking For

• Strong creative judgment - Ability to independently develop engaging ad concepts, fresh ideas, and compelling visual narratives without relying on detailed storyboards or step-by-step instructions.
  
• Resourcefulness and creative problem-solving - Ability to identify winning elements, creatively repurpose existing footage, and turn different ads, angles, hooks, and even formats into one seamless, cohesive video that feels intentionally crafted.
  
• Data-driven ownership - A proactive, self-directed mindset with the ability to analyze performance data, make informed creative decisions, and take ownership of results. Continuously test new formats and ideas while scaling what's already working.
  
• Creative curiosity - Someone who proactively explores new ad formats, stays up to date with industry trends, studies competitors, experiments with fresh approaches, and brings new ideas to the team rather than waiting for instructions.

What You'll Do

• Analyze winning ads - Regularly review the ad account, interpret performance data, identify winning creatives, hooks, angles, and formats, and turn those insights into new creative ideas and tests.
  
• Develop new creative concepts - Independently develop fresh ideas with a clear objective, combining proven segments, existing footage, and creative approaches into original Frankenstein ads with strong storytelling, pacing, direction and strategy.
  
• Make data-driven decisions - Analyze key performance metrics such as hook and hold rates, retention, CTR, CPC, CPM, CPA, ROAS, and ad spend to identify opportunities, understand what's driving results, and use those insights to guide future creative tests and iterations.
  
• Experiment and iterate - Build a continuous cycle of testing new formats, hooks, storytelling approaches, and creative variations, analyzing results, and doubling down on what works to consistently improve performance.
  
• Own your creative output - Manage your projects independently, navigate large content libraries efficiently, incorporate feedback, and consistently deliver high-quality batches of creatives while being able to clearly communicate the thinking behind your creative decisions.
  
• Hands-on video editing - Turn creative concepts into polished, performance-focused ads using engaging visuals, strong pacing, captions, sound design, motion graphics, and AI-generated assets when appropriate.

WHAT WE OFFER 🌟

• Competitive compensation aligned with experience and market benchmarks.
• Comprehensive benefits package
• Paid time off and company-observed holidays.
• Opportunities for professional growth and development.
• A collaborative, inclusive, and supportive work environment.
• Access to tools, resources, and training to support success in the role.