Fractional Director of Marketing

About 1r Agency

1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

We’re looking for a Fractional Director of Marketing to lead 1r Agency’s marketing strategy and help turn the agency’s expertise, client work, and point of view into marketing that builds awareness, strengthens our brand, and supports new business growth.

This is a hands-on leadership role for an experienced B2B marketer who can move comfortably between strategy and execution. You’ll work closely with the VP of Growth & Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to identify the highest-value marketing opportunities and turn them into compelling campaigns, content, events, and experiences.

This is an approximately 25-hour-per-week fractional engagement. We’re looking for someone who can bring senior-level marketing thinking and leadership without needing to be full-time.

What You’ll Own

Marketing Strategy & Planning

• Partner with the VP of Growth & Marketing to develop and execute 1r’s marketing strategy and priorities

• Translate business and growth goals into focused marketing initiatives and campaigns

• Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives

• Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective

• Establish clear priorities, processes, and ways of working across the marketing function

• Recommend where internal resources, agency talent, freelancers, or external partners can best support execution

Content, Thought Leadership, & Social

• Lead 1r’s content and thought leadership strategy across LinkedIn, email, website, and other priority channels

• Identify stories, insights, trends, and points of view worth bringing to market

• Develop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POV

• Maintain a consistent and differentiated brand voice across channels

• Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content

• Use performance insights to continuously improve content strategy and distribution

Client Storytelling & Case Studies

• Build a consistent pipeline of compelling client stories, case studies, testimonials, and proof points

• Identify strong stories within the work happening across 1r

• Interview clients and internal teams to uncover insights, results, and narratives

• Lead case studies from concept through publication, leveraging internal creative and marketing resources as appropriate

• Develop systems for repurposing client successes across social, email, website, awards, and sales enablement

• Lead the strategy and development of relevant industry award submissions

Campaigns, Email & Lead Generation

• Develop and oversee integrated campaigns tied to business priorities, industry trends, and customer needs

• Lead the strategy for 1r’s email marketing and nurture initiatives

• Develop lead-generation opportunities including reports, guides, audits, webinars, and other valuable content

• Partner with internal subject-matter experts to turn agency expertise into market-facing content

• Develop campaign briefs and oversee execution across owned, social, email, website, and partner channels

• Establish measurement frameworks and use performance data to optimize campaigns

Co-Marketing & Partnerships

Work closely with the Director of Business Development to turn 1r’s strategic partner relationships into meaningful marketing opportunities.

• Develop the marketing strategy for priority technology and ecosystem partnerships

• Identify and prioritize high-value co-marketing opportunities

• Lead the development of joint webinars, content, campaigns, newsletter partnerships, and other activations

• Collaborate with partner marketing teams on messaging, creative, promotion, and distribution

• Establish repeatable processes for activating and measuring partner marketing opportunities

The Director of Business Development owns partner relationships and broader partnership strategy; the Fractional Director of Marketing owns the marketing strategy and activation of those relationships.

Events & Webinars

• Develop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiences

• Build pre-event, onsite, and post-event marketing plans

• Lead webinar strategy and execution in partnership with clients, partners, and internal experts

• Support the strategy and promotion of 1r-hosted dinners, networking events, and other experiences

• Partner with Business Development on audience strategy, invitations, meeting generation, and follow-up

• Measure event performance and identify opportunities to improve future programs

Website & Brand

• Guide ongoing marketing content and messaging across the 1r website

• Identify opportunities for new landing pages, service content, case studies, and thought leadership

• Partner with internal design and development resources to execute marketing-related website initiatives

• Help evolve 1r’s positioning, messaging, and brand presentation as the business grows

• Ensure new capabilities, client work, awards, and agency developments are reflected across relevant channels

Marketing Operations & Measurement

• Establish clear marketing processes, workflows, and priorities

• Manage marketing projects across internal teams and external resources

• Develop briefs, timelines, and accountability across initiatives

• Maintain organized marketing assets, templates, and content libraries

• Monitor performance across website, social, email, campaigns, and events

• Develop regular reporting and insights for the VP of Growth & Marketing and agency leadership

• Continuously identify opportunities to make 1r’s marketing more efficient, focused, and effective

What We’re Looking For

You’re an experienced B2B marketer who can think strategically, write exceptionally well, and make things happen.You don't need a large team or a big budget to be effective. You know how to prioritize, find the strongest story, build the plan, and bring the right people together to execute it.

Ideally, you have:

• 7–10+ years of marketing experience, preferably within an agency, ecommerce, SaaS, technology, or digital commerce environment

• Experience owning or leading a B2B marketing function or significant portion of one

• Excellent writing, editing, storytelling, and communication skills

• Strong understanding of content, thought leadership, email, campaigns, events, and demand generation

• Experience developing compelling case studies and customer stories

• Experience working directly with founders, executives, sales/business development teams, clients, and external partners

• Strong strategic and project management skills

• Ability to prioritize effectively and operate with limited hours and resources

• Experience developing marketing programs from the ground up

• Familiarity with Shopify, Klaviyo, ecommerce, or the broader digital commerce ecosystem is a plus

• Comfortable being both strategic and hands-on when needed

• Highly independent, organized, and proactive

You'll Be Especially Successful Here If You...

• Naturally spot stories and marketing opportunities in the work happening around you

• Can turn a business objective into a focused marketing plan

• Know how to make B2B marketing feel interesting, relevant, and human

• Have a thoughtful and practical approach to AI, with experience using AI tools to create efficiencies, accelerate marketing workflows, and improve outputs without sacrificing quality, creativity, or brand voice.

• Are an exceptional writer who can adapt to different voices and audiences

• Know how to get the most out of limited time, resources, and budget

• Can operate comfortably with executives and senior stakeholders

• Are comfortable building processes where they don't already exist

• Know when to personally execute something and when to bring in the right resource

• Understand how content, client proof, email, events, partnerships, and campaigns work together to support growth

• Enjoy working in a fast-moving agency environment where priorities can evolve quickly

How Success Will Be Measured

• Marketing Strategy & Execution:A focused marketing strategy and consistent execution against 1r’s highest-priority growth initiatives.

• Brand & Thought Leadership:Increased visibility, engagement, and differentiation among 1r’s target audience through content, thought leadership, and client storytelling.

• Qualified Demand:Consistent generation of qualified leads and marketing-sourced opportunities aligned with 1r’s ideal client profile.

• Client & Partner Marketing:A strong pipeline of compelling case studies, client stories, awards, events, and co-marketing initiatives that strengthen credibility and support new business.

• Marketing Performance:Clear measurement of channel and campaign performance, with insights used to continuously improve marketing effectiveness.

• Marketing Operations:Efficient processes, workflows, and resource allocation that enable 1r to execute consistently and maximize the impact of a fractional marketing function.

Perks & Benefits

Why 1r?

• Work with a great team: We’re collaborative, smart, and serious about doing great work (but we also know how to have fun).

• Meaningful ownership: You’ll have the opportunity to shape 1r’s marketing strategy and make a visible impact on the business.

• Senior-level collaboration: Work directly with agency leadership, subject-matter experts, and our Business Development team.

• Flexible, remote-first environment: Work from wherever you do your best work.

• The right amount of autonomy: We trust people to own their work without unnecessary layers of process or oversight.

• Room to make your mark: This is an opportunity to help build and evolve the marketing function, not simply step into an existing playbook.

• Smart people, interesting work: Collaborate with a team working across innovative brands, ecommerce, technology, creative, and digital experiences.

Note: We do not offer sponsorship or VISA of any kind at the current time.