Finance Manager

Facelove is a fast-growing DTC beauty brand in the US. We're direct-response first, the large majority of our revenue comes from paid acquisition, and every decision we make is measured against CAC, MER and contribution margin.

We're scaling quickly, and we're looking for a Head of Paid Media to own that growth: someone who has run serious spend before, knows what breaks at scale, and can build the system that gets us to the next level.

About the Role:

You'll own Facelove's finances: the close, the cash, the numbers everyone else makes decisions from.

This is a hands-on role, not a supervisory one. You'll do the reconciliations, build the models, and run the payment cycles yourself, while working alongside our external Dutch accountants on statutory filings. You'll report directly to the founder and COO.

The person who succeeds here is comfortable being the only finance person in the building. You'll set up the systems, then run them.

What you'll own

Close and controls

• Full monthly close on a fixed calendar, with a close you can stand behind
• Bank, payment processor and intercompany reconciliations
• Chart of accounts, accrual policy, and the discipline to keep both clean as we scale
• Documentation and audit trail good enough that a new person could pick it up

Cash and forecasting

• 13-week rolling cash forecast, with paid media and inventory as the two variables that matter
• Weekly cash position and runway, and early warning when something is drifting
• Working capital: inventory purchase timing, supplier terms, processor payout cycles
• Annual budget and quarterly reforecast, built with the founders and then held to
• Unit economics and margin reporting
• Contribution margin by channel, product and cohort, not just top-line P&L
• The finance side of CAC, MER, AOV, LTV and payback, in partnership with paid media
• Landed cost per unit and true gross margin, including freight, duties and 3PL fees
• Calling out where we're losing money before it shows up in a quarterly number

Inventory and COGS

• Inventory accounting across manufacturing, freight and 3PL
• COGS accuracy, standard cost maintenance, and variance analysis
• Inventory reconciliation against 3PL reporting, including shrinkage and damages
• Flagging stock and cash risk on reorders early enough to act on
• Revenue and payments
• Revenue recognition across Shopify and all payment methods
• Processor reconciliation: fees, holds, reserves, payout timing
• Refunds, chargebacks and disputes, tracked as a cost line with an owner
• Subscription and repeat revenue reporting, if and as we build it

Payroll, contractors and AP

• Monthly payment runs for a contractor-heavy team across multiple countries and currencies
• Contractor documentation and compliance records, kept current rather than reconstructed
• Accounts payable, vendor terms, and the discipline to pay correctly and on time
• Working with HR on payroll verification, so hours, invoices and payments actually agree
• Compliance and tax
• Dutch statutory obligations for ODAQ B.V., managed with our external accountants
• VAT filings and multi-currency treatment
• US sales tax nexus and registrations as our footprint expands
• Keeping us clean in every market we sell in, and telling us before a threshold becomes a problem

Reporting

• A monthly reporting pack a founder can read in ten minutes and trust
• A weekly one-page view of cash, spend and margin
• Ad hoc analysis that answers the question asked, with the assumptions visible

What success looks like

First 30 days — You know our numbers better than anyone. You've reviewed the books, the stack and the current close process, and delivered a written diagnosis of what's unreliable, what's missing, and what you'd fix first. Cash forecasting is live in a form the founders use.

First 60 days — Monthly close runs on a fixed calendar and lands on time. Contribution margin reporting exists at channel and product level. Payment runs are on a documented cycle.

First 90 days — Finance runs through you, not through the founders. Forecasts are trusted enough to make spend decisions against. Compliance obligations are mapped, current, and calendared.

Who you are

Required

• 5+ years in accounting or finance, with at least 2 in ecommerce, DTC or consumer products
• You have owned a monthly close yourself, not contributed to someone else's
• Inventory and COGS accounting experience, including landed cost
• Multi-currency and multi-entity experience, comfortable with FX and intercompany
• Strong modelling ability in Excel or Google Sheets. You build the model, you don't just maintain someone else's tab
• Fluency with Shopify or a comparable ecommerce platform, payment processors, and a cloud accounting system (Xero, QuickBooks, Exact or similar)
• You can explain a variance to a non-finance founder without jargon and without hedging
• Excellent written English, and the judgement to escalate things in writing before they become urgent

Strong plus

• Experience with a Netherlands-registered entity, or comfort working with Dutch statutory requirements and external accountants
• US sales tax nexus and multi-state registration experience
• Beauty, skincare or supplements
• High paid-media environments, where ad spend is the largest line and reconciles across four platforms
• 3PL and inventory planning exposure
• CPA, ACCA, CIMA, CMA or local equivalent
• You've been the first finance hire somewhere and built the function from a messy starting point

What we offer

- Real ownership of the most important function in the business, with a direct line to the founders
- Remote-first, async-friendly, results-measured
- A brand with genuine product-market fit and room to scale