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AI Summary

The Email Coordinator is responsible for the end-to-end build and deployment of email marketing campaigns to promote webinars, virtual events, and symposiums. This includes managing audience segments, tracking performance metrics, and coordinating with cross-functional teams to ensure successful execution.

About LabX Media Group

LabX Media Group is a leading worldwide science publishing company that delivers meaningful
industry content and integrated marketing solutions for the scientific community. LabX Media
Group’s brands and product solutions deliver trusted, timely and deep information across print
and digital products to empower our customers and advance their research.


We are looking for a Email Coordinator (Digital Events & Webinars) to join our team!


As part of the eMarketing team, the primary responsibility of Email Coordinator will be to support email and newsletter promotions for webinars, events, and online symposiums. The
Email Coordinator
is responsible for the execution of email marketing campaigns supporting webinars, events, and symposiums. This role manages the end-to-end build and deployment of campaigns, maintains accurate internal tracking and reporting, coordinates promotional activities with paid social and cross-functional marketing teams, and ensures clear, timely communication between internal stakeholders, sales, and webinar production to support successful campaign execution.


The successful candidate will report to the Team Lead, eMarketing - Digital Events & Webinars to ensure the seamless execution of email campaigns for all digital events, webinars, and symposiums.


Key Responsibilities:

  • Build and execute email marketing campaigns to promote webinars, virtual events, symposiums, and other eMarketing initiatives.
  • Collaborate with webinar production, editorial, and cross-functional teams to coordinate promotional activities, communicate event updates, and support post-event performance analysis.
  • Develop and manage targeted audience segments and custom email lists, including automated workflows, abandoned cart campaigns, and re-engagement campaigns for past attendees.
  • Maintain accurate campaign tracking and reporting by ensuring marketing dashboards and trackers are updated with key performance metrics, including conversions, email open rates, click-through rates, and form submissions.
  • Monitor campaign performance and provide insights to support ongoing optimization and continuous improvement.


Qualifications:

  • 1+ years of experience working with email marketing.
  • Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
  • Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
  • Industry Expertise: Familiarity with digital event marketing, or science sectors is highly desirable.


Experience & Skills:

  • Highly organized
  • Excellent attention to detail
  • Data Driven
  • Ability to handle multiple tasks at any one time
  • Customer focused
  • Effective communication skills
  • Enthusiasm and self-motivation


Compensation:

  • The expected salary range for this position is $45,000- $50,000 CAD per year, commensurate with
    experience. Benefits package includes health and dental coverage, paid
    vacation, and professional development support.


Application Procedure:

This position may be based in office, hybrid or remotely based and is open to all eligible candidates in Canada. Preference may be given to candidates in the Eastern or Central time zone.


This job posting is for a current vacancy.


LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
differences are valued and innovation thrives.


Reasonable accommodation is available for qualified individuals with disabilities, upon request
when contacted for an interview. We thank all candidates for applying. Only those candidates
selected for an interview will be contacted.


Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making. All evaluations are conducted by our human resources team and
hiring managers.


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