Director of Product Marketing

Position: Director of Product Marketing 

Reporting to the VP of Marketing, the Director of Product Marketing will shape how Interplay brings its products, solutions, and expertise to market as the company continues to scale and expand into new industries.

This is a strategic leadership role with broad ownership across portfolio positioning, market intelligence, product launches, go-to-market strategy, customer advocacy, PR, and revenue enablement. You'll help define how we understand our buyers, differentiate our products, enter and grow within priority markets, and translate complex technology into compelling customer value.

You'll partner closely with Product, Sales, Customer Success, Growth, and executive leadership—and have a meaningful voice in product and go-to-market decisions. You'll also lead and develop a product marketing team, building the capabilities, processes, and strategic discipline needed to support Interplay's next stage of growth.

Why this position:

• Shape the strategy: Influence how Interplay positions its portfolio, enters markets, and brings new products and capabilities to customers.
• Build while you scale: Help evolve the product marketing function, team, processes, and operating model as the company grows.
• Work at the intersection of technology and workforce: Market an innovative portfolio spanning SaaS, AI, VR, 3D simulations, assessments, and instructor-led training.
• Tackle complex markets: Develop positioning and go-to-market strategies across skilled trades, industrial, manufacturing, facilities, and other workforce markets.
• Have a seat at the table: Partner directly with Product, Sales, Growth, Customer Success, and executive leadership to influence business and product decisions.
• Do work that matters: Help organizations build safer, more capable workforces and help people build better careers.

What you’ll do: 

Set Portfolio Strategy & Positioning

• Define product marketing strategy across Interplay's portfolio and priority industries, aligned with company growth goals and the product roadmap.
• Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation.
• Translate customer, market, and competitive insights into recommendations that influence product and business strategy.

Lead Go-to-Market & Launches

• Lead cross-functional GTM strategy for new products, capabilities, programs, and strategic initiatives from early planning through launch and optimization.
• Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures.
• Build repeatable GTM processes that improve alignment and execution across Product, Sales, CS, and Growth.

Drive Revenue & Market Activation

• Equip Sales and Customer Success with the messaging, personas, competitive insights, content, training, and tools they need to win.
• Partner with Growth and Demand Gen to translate positioning into campaigns that build awareness, pipeline, and adoption.
• Use performance data and customer insights to continuously improve messaging, enablement, and market impact.

Build Market Credibility & Customer Advocacy

• Lead PR strategy and agency relationships, including media relations, thought leadership, and launch communications.
• Build customer advocacy programs spanning case studies, testimonials, customer stories, video, and the Interplay Excellence Awards.
• Identify and develop strategic opportunities across industry events, speaking engagements, awards, webinars, and other channels.

Lead the Product Marketing Team

• Lead, coach, and develop the product marketing team and contractors.
• Establish priorities, operating rhythms, standards, and measures of success.
• Build a high-performing, collaborative team that can scale with the business.

Who you are:

• Strategic product marketing leader who connects market insight, product strategy, positioning, and growth.
• Compelling storyteller who simplifies complex products into clear, differentiated messaging.
• Cross-functional leader who builds trust and alignment across Product, Sales, CS, Growth, and executive leadership.
• Hands-on team builder who develops people while turning strategy into execution.
• Curious and adaptable with the ability to thrive in a fast-moving, evolving environment.

Requirements: 

• 10+ years of progressive B2B product marketing experience, including 4+ years leading and developing teams.
• Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
• Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries.
• Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement.
• Track record leading complex, cross-functional product launches from strategy through execution and measurement.
• Strong market intelligence, competitive research, customer insight, and win/loss experience, with the ability to turn findings into business recommendations.
• Exceptional written, verbal, and executive communication skills.

Nice to have

• Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
• Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms.
• Experience marketing products that incorporate AI, VR, simulations, hardware, or other emerging technologies

Compliance & Onboarding:

• Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
• Following the offer of employment, all roles will require  a background check and a drug and alcohol test.  Some positions may require other verifications, such as, driver eligibility and record, credentials or education.  All new hires will be required to complete the I-9 Form and E-verify process upon employment. 

Pay:  $160k-$180k annual salary 

Final compensation will reflect the candidate's experience and demonstrated impact.

Benefit & Perks - why you'll love working with us:

• Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
• Learning & growth – Annual learning reimbursement.
• Family-friendly policies – Support for work-life balance.
• Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
• Comprehensive benefits – Medical, vision, dental, and 401(k) match.
• Equity – Private Company Equity Options 
• Wellness – Mental and physical health resources and social events.

Join us and grow with a team that values you! 

Equal Employment Opportunity

Interplay Learning is committed to providing equal employment opportunity (EEO) to all qualified employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.

As a federal contractor, Interplay Learning takes affirmative action to consider  qualified individuals without regard for disability and protected veterans status.

Individuals with disabilities who need assistance with the application or recruitment process must promptly contact the HR Department to discuss their particular needs.

Interplay Learning does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation.

Drug Testing & Background Testing

The company conducts background checks as part of the hiring process after extending an offer of employment. These screenings are facilitated by trusted third-party specialists. All positions require I-9 verification, E-Verify, a background check, and a drug and alcohol screening. Depending on the role, additional screenings may include employment history verification, a DMV record check, reference checks, education and credential verification, or a credit history review.

We believe in fostering a welcoming and inclusive workplace and encourage everyone to apply, regardless of background. Our hiring decisions are guided by skills, experience, and a shared commitment to our values. If you have any questions about our process, we’re happy to provide support and guidance along the way.