Director of Product Marketing

About ComPsych

ComPsychⓇ is the worldwide leader in organizational mental health, well-being, and absence management, dedicated to igniting human potential in workplaces across the globe. For over 40 years, we have combined the best in technology with unmatched human expertise to help individuals and their organizations thrive. Our GuidanceResourcesⓇ and AbsenceResourcesⓇ solutions deliver end-to-end mental health, well-being, work-life, health navigation, and absence support to more than 75,000 customers worldwide,  touching more than 160 million lives across 200 countries. Visit compsych.com to find out why 40% of the Fortune 500 choose ComPsych for their mental health and absence management needs.

Job Summary

ComPsych is seeking a proven and driven Director of Product Marketing to build and lead the product marketing function. This is a unique opportunity for a builder to shape the vision, structure, frameworks, and processes that will help clearly differentiate ComPsych as the leader in comprehensive mental health, well-being and absence management. This role will shape how ComPsych solutions are positioned in the market, develop the tools that empower sales and client success teams, and ensure the product story resonates with customers and prospects.

This position will develop go-to-market strategy along with leading the creation of all enablement tools while also setting the long-term vision for how this function will scale. Working in close partnership with Product Management and product leadership, this role owns the market-facing side of the product—how solutions are positioned, launched, and sold—complementing Product's ownership of what gets built and when.

Primary Responsibilities

• Establish product marketing as a core function within the company distinct from product management with defined scope, best practices, and processes to enable effective go-to-market capabilities
• Serve as the voice of the market to Product Management with timely commercials insight to inform roadmap priorities in partnership with product leadership.
• Develop foundational assets such as messaging frameworks, competitive positioning, and product one-pagers.
• Create a repeatable go-to-market model for product launches and iterate it over time.
• Lead end-to-end product launch planning and execution to ensure new products, features, and enhancements achieve commercial success, market adoption, and internal alignment, including defining the launch strategy, goals, and success metrics in partnership with Product, Sales, and Marketing teams.
• Build sales enablement tools and conduct training sessions to increase adoption and effectiveness of tools and content.
• Partner with sales and client success to develop a framework to support partnership enablement.
• Translate product features into compelling value propositions tailored for different audiences.
• Develop the tools and language needed to confidently explain pricing models to prospective and current customers, as well as consultants.
• Establish a repeatable, scalable market research and competitive analysis process and maintain a central repository of insights accessible to cross-functional partners..
• Own end-to-end product messaging and positioning by developing clear, compelling, and differentiated narratives that articulate the product’s value, connect customer pain points to product capabilities, and reinforce the company’s strategic story.
• Other duties as assigned.

Job Qualifications

• 8+ years of product marketing experience, including proven success building or scaling a product marketing management function.
• Hands-on operator with strong storytelling, positioning, and go-to-market expertise.
• Strong cross-functional collaborator with experience working directly with product, sales, and client success.
• Proven ability to create foundational product marketing tools and scale them into repeatable processes.
• Proven ability to support pricing and value communication in enterprise sales cycles
• Data-driven mindset with the ability to use insights to influence strategy and execution.
• Experience working in health care, employer or health plan services preferred.
• Experience partnering with data science, clinical, or research teams to bring insights to market preferred.

Other Requirements

• Consistent and reliable high-speed internet and workspace free from distraction, disruption, or noise is required
• Ability to be present on camera during work-related trainings, meetings, and/or events
• Must be able to sit or stand at a desk for prolonged periods while working on a computer

Compensation and Benefits

• Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more
• The salary range for this position is $180,000 - $200,000 USD plus bonus. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, and scheduled hours. 

EEO

ComPsych is an equal opportunity employer.  All applicants will be considered for employment regardless of race, color, age, genetics, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status and any other characteristic protected by federal, state or local laws. ComPsych Corporation maintains a drug free workplace.

ComPsych Corporation and its affiliates is committed to the responsible and transparent handling of your personal data. Information collected during the recruitment process will be used to assess your application and, where applicable, to prepare and administer an offer of employment. Your personal data will be processed in accordance with the privacy laws applicable in your country or jurisdiction of residence, which may include the California Consumer Privacy Act (CCPA), the EU General Data Protection Regulation (GDPR), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, and other applicable national or local privacy laws. For full details on what personal data we collect, how we use it, your rights as an Applicant, and how to contact us with privacy-related questions, please review the relevant Applicant Data Privacy Notices: US Applicant Data Privacy Notice & Canada Data Privacy Notice.