Director of Marketing

About Practice by Numbers

The Role

What You'll Own

Demand Generation and Pipeline

• Own marketing-sourced pipeline and demo volume, with targets set alongside sales leadership.
• Build integrated campaigns across paid, organic, email, content, webinars, and partner channels.
• Improve website conversion and the path from first touch to booked demo.
• Partner with sales on what a qualified lead looks like and make the handoff clean and fast.

Brand and Positioning

• Sharpen the Practice by Numbers story so a busy practice owner gets it in one read.
• Build positioning, messaging, and launch plans for new products, including how we talk about AI in a way dentists actually trust.
• Run a content program built around our dentist co-founder and real customer proof.
• Keep one clear, consistent voice across every channel.

Events and Community

• Own a national trade show calendar from booth strategy through follow-up, so every show is judged on the deals it produces.
• Build local events and community programs that bring practice owners together city by city.
• Work with our partner marketing lead on co-marketing with affiliates, resellers, and industry partners.

Measurement and Operating Rhythm

• Define the KPIs and dashboards for marketing, and clean up attribution so the numbers can be trusted.
• Track the full funnel: leads, MQLs, demos, opportunities, cost per demo, CAC, and marketing-sourced revenue.
• Own the marketing budget and move dollars toward what produces pipeline.
• Report results and recommendations to executive leadership in plain language.

Team and Vendors

• Lead and develop a small team, including partner marketing and sales enablement.
• Manage agencies, contractors, and offshore resources with clear workflows, SLAs, and quality standards.
• Set the campaign calendar and weekly cadence that keep the whole function accountable.

How We'll Measure Success in Year One

• Growth in marketing-sourced pipeline and qualified demos
• Lead-to-demo and demo-to-opportunity conversion
• Website conversion rate
• Pipeline and revenue per trade show and event
• Cost per demo and campaign ROI
• Attribution that sales and finance both trust

What You Bring

• 7+ years in B2B marketing, including at least 3 years owning strategy and pipeline outcomes as a leader.
• Deep knowledge of AI tools, how they affect customer acquisition and the customer journey, and how they improve results end to end.
• A track record of building demand generation programs that measurably grew pipeline, and the ability to walk through the numbers.
• SMB SaaS or healthcare technology experience. Dental is a plus, not a requirement.
• A storyteller's instinct and an operator's discipline. You can write the message and stand behind the results it produces.
• Hands-on command of HubSpot, Google Analytics, SEO, and marketing automation.
• Experience running trade shows and events as a pipeline channel, not just a brand presence.
• Experience managing a budget, agencies, and offshore or contract teams.
• Comfort in a fast-moving, founder-led company where priorities compete and you have to pick.
• Willingness to travel to trade shows and events.

Nice to Have

• Experience marketing to dental, medical, or other small healthcare practices.
• Experience building go-to-market systems as a company moves from growth stage to scale.
• Product marketing or launch experience in software.

What We Offer

• Base salary range of $140,000 to $180,000 per year, depending on experience, skills and location plus a potential performance bonus tied to pipeline and revenue.
• Medical, dental, and vision insurance, a 401(k) match, paid time off, and parental leave.
• Real ownership and direct access to executive leadership.
• A team that likes to win and celebrates when it does.