Director of Marketing

Director of Marketing 

About Accomplish Health 

Accomplish Health is the industry leader in telehealth obesity care; redefining remote  medical weight management and medical bariatrics. We provide evidence-based stigma free care managed by obesity specialized physicians and dieticians. Our mission is to help  our patients achieve sustainable metabolic health, weight loss and wellness.  

Our clinical model leverages pharmacotherapy (prescription drugs), nutrition therapy,  health coaching, and connected devices (i.e. scales, blood pressure cuCs) in a completely  virtual care environment. We’re building patient experiences that make it simple for them  to get treatment and build sustainable, measurable healthy habits that lead to long term  wellness.  

We partner with health systems and insurance companies to maximize access and  affordability to reach the maximum number of patients possible. 

Role Overview 

We are seeking a hands-on Marketing Manager / Director to own and lead all marketing at  Accomplish Health, reporting directly to the CEO. This role combines strategic leadership  with day-to-day execution and will be responsible for patient acquisition, partner  marketing, brand, creative, and performance measurement. 

This is a hands-on, high-impact role for an entrepreneurial technology leader who thrives in  high-growth health-tech environments. As we scale nationally, we are building a modern,  high-impact marketing function to support both patient growth (B2C) and partner  expansion (B2B).

Key Responsibilities 

Marketing Strategy & Leadership 

• Own Accomplish Health’s end-to-end marketing strategy across B2C and B2B
• Partner with CEO to define positioning, messaging, and go-to-market priorities
• Ensure brand consistency and clarity across all touchpoints 

Patient Acquisition & Growth (B2C) 

• Lead and manage our external patient acquisition team, including paid media and  performance marketing
• Own full-funnel growth metrics including leads, conversion, CAC, and ROI
• Collaborate with clinical, product, and operations teams to optimize onboarding  and lifecycle communications 

B2B & Partner Marketing 

• Create and manage co-branded marketing materials for health system, employer,  and provider partners
• Develop internal and external mailers, email campaigns, decks, one-pagers, and  microsites to support partnerships
• Translate clinical outcomes and economic value into clear, partner-ready  messaging 

Brand, Creative & Content 

• Manage our external web development and creative agency, setting direction and  reviewing output
• Oversee creative development across digital, email, paid media, and print
• Maintain a high bar for quality, accuracy, and regulatory awareness

Vendor Management, Analytics & Optimization 

• Serve as primary owner of all external marketing vendors and agencies
• Define KPIs, build reporting dashboards, and communicate performance clearly to  leadership
• Test, iterate, and continuously improve marketing eCectiveness

Qualifications Required 

• 7+ years of marketing experience, ideally in healthcare, digital health, or high-growth  consumer services • Proven experience owning full-funnel marketing and managing external agencies
• Strong grasp of performance marketing, brand, lifecycle marketing, and B2B  collateral
• Excellent written and visual communication skills
• Highly organized, execution-oriented, and comfortable operating with autonomy

Nice to Have 

• Previous startup or scale-up experience in virtual care, digital health, or population  health. 

Compensation & Benefits 

• Competitive salary commensurate with your experience
• Excellent benefits including healthcare, dental and vision
• Stock Options
• Flexible PTO