Director of Brand and Growth

Dir BrandServ, a global executive recruitment partner, is hiring on behalf of our confidential client for a Director of Brand & Growth.

Join the Team:

Our client is a rapidly growing coaching and education company serving health and wellness practitioners. Founded in 2023, the business has grown to approximately $6.3M in trailing twelve-month revenue and is on a path toward $10M+ and beyond. The organization delivers coaching programs, educational resources, events, and business growth support to practitioners looking to scale their impact and businesses.

As the company continues to grow, marketing can no longer operate as a collection of independent projects. It must become a connected system. This is an opportunity to build and lead a scalable marketing function that strengthens the brand, creates demand, and transforms marketing into a measurable growth engine. You will work directly with the Founder to bring together strategy, creative, demand generation, and execution into one unified function that supports every stage of the customer journey.

Position Responsibilities:

If you are a rare individual who thrives on building marketing systems, enjoys balancing strategic thinking with hands-on execution, and loves turning ideas into measurable business growth, this role may be the perfect fit.

This role includes:

• Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
• Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
• Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
• Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
• Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
• Implementing AI workflows and marketing automation to improve efficiency and performance
• Creating reporting and analytics that enable leadership to make informed marketing decisions
• Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
• Building and developing a high-performing marketing department with clear ownership and accountability
• Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

Qualifications

• Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
• Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
• Strong background in direct-response marketing while maintaining brand integrity
• Demonstrated experience building marketing systems, processes, and scalable departments
• Proven leadership experience managing creative and cross-functional teams
• Strong strategic thinking combined with a willingness to execute
• Experience using AI and marketing automation as a competitive advantage
• Excellent communication, leadership, and decision-making skills
• Strong understanding of marketing analytics, reporting, and revenue attribution
• Comfortable operating in a fast-paced, founder-led environment with evolving priorities

Preferred Experience

• Founder-led coaching, consulting, or education businesses
• Digital products, memberships, masterminds, or online learning programs
• Launch-driven marketing and direct-response growth strategies
• Webinar, funnel, and customer acquisition marketing
• Marketing within creator-led or personal brand businesses

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Builds systems without creating unnecessary bureaucracy
• Can move seamlessly between big-picture strategy and day-to-day execution
• Loves simplifying complexity
• Leads creatives while empowering them to do their best work
• Uses AI as a competitive advantage
• Raises the standard of everyone around them
• Embraces learning and feedback
• Cares deeply about doing great work

Location: Remote

Salary: Starting at $165,000 USD + performance bonus