Job Summary

The Director, Brand Marketing (Clinical Nutrition) is a pivotal role in the company and is responsible for developing, scaling, and leading the brand and marketing strategy for the Clinical Nutrition portfolio. This role owns brand equity, product marketing, integrated campaigns, media, and social & influencer programs that drive awareness, consideration, and demand across consumer and healthcare professional audiences.

This leader serves as the architect of our brand storytelling and go-to-market capability in the U.S., shaping consumer engagement, launching new products, and building the creative and media foundation needed for sustained growth. The Director partners closely with Sales, Medical Affairs, Regulatory, Legal, Finance, Ecommerce, and external agencies to ensure compelling, compliant brand experiences within a regulated healthcare environment. The position requires an entrepreneurial mindset, strong cross functional leadership, and a proven track record of building brands and scaling marketing campaigns.

Salary Range: $180,000-200,000
Position is eligible to participate in an annual bonus plan with a target of 16% of the base salary.
Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities.

Responsibilities

Brand Strategy & Leadership

• Develop and execute the U.S. Clinical Nutrition brand marketing strategy, aligned to business goals and long-term portfolio priorities.
• Own brand health metrics, including awareness, consideration, equity, and share of voice.
• Define annual marketing plans, campaign calendars, brand investment roadmaps, and budget allocation.
• Establish KPIs for brand and campaign performance and regularly present results to executive management.

Product Marketing & Portfolio Activation

• Lead product marketing across the Clinical Nutrition portfolio, including new product launches and go-to-market planning.
• Define brand and product positioning, messaging, and value proposition development
• Coordinate cross functional input for smooth integration between brand campaigns, sales enablement, and trade activation.

Media, Creative & Campaign Management

• Lead the development and execution of integrated marketing campaigns across traditional, digital, and emerging channels.
• Oversee creative development with agency partners to deliver breakthrough, on-brand work.
• Manage paid media planning and buying strategies to maximize reach, frequency, and ROI.
• Ensure all brand content meets medical, legal, and regulatory standards for medical nutrition.

Social & Influencer Marketing

• Build and lead the social media strategy across owned and earned channels.
• Develop influencer and HCP advocacy programs, including identification, contracting, content development, and performance measurement.
• Partner with Ecommerce to ensure brand-to-buy continuity across digital touchpoints.
• Oversee social and influencer campaign performance dashboards.

Consumer & Market Insights

• Build and manage a brand marketing and insights team.
• Commission and interpret market research, consumer insights, and competitive intelligence to inform strategy.
• Utilize brand tracking studies, syndicated data, and qualitative research to generate insights and inform decisions.

Cross Functional Leadership

• Act as the primary brand stakeholder with Sales, Medical Affairs, and Trade Marketing to ensure aligned commercial execution.
• Align closely with Regulatory, Legal, Medical Affairs, and Quality to ensure compliant promotional materials and claims.
• Partner with Ecommerce to ensure consistent brand experience from awareness through purchase.

Attends local, national, and global meetings as needed.

• Completes all training requirements, including all department-specific, compliance training, etc.
• Participates in any and all reasonable work activities as assigned by management.
• All employees are responsible for ensuring the compliance to company documents, programs and activities related to the Health, Safety, Environment, Energy, and Quality Management Systems, as per your roles and responsibilities.

POSITION REQUIREMENTS

• Bachelor’s degree required. Master’s degree preferred (e.g., MBA, Digital Commerce, Marketing, or related field).
• 10+ years related experience, with 7+ years leading brand strategy for high-growth Consumer Health, Dietary Supplements and/or Wellness brands,
• Demonstrated success building and scaling consumer or healthcare brands with strong Ecommerce (Amazon & DTC focus)
• Hands-on expertise leading integrated marketing campaigns across traditional and digital media channels.
• Strong track leading social, influencer and UGC campaigns to drive brand awareness, engagement and purchase intent.
• Experience with brand tracking tools, consumer insights platforms, market research methodologies, and marketing performance measurement.
• Proven leadership in cross-functional matrix environments.
• Excellent communication, collaboration, and executive level presentation skills.
• Ability to lead teams through transformation and build new capabilities from the ground up.
• Innovative mindset with a track record of problem-solving and driving brand growth.
• Able to manage and prioritize multiple complex projects with demonstrated time management skills.
• Strong communication and presentation abilities, with the ability to influence and engage stakeholders at all levels.
• Strong team player that is solution-oriented and can build influential relationships with both internal department and external customers.

Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.