Digital Marketing - Email Marketing Manager

Job Title: Email Marketing Manager  

Department: Ecommerce 

Reports To: Head of Digital Marketing 

Accountable For: Email Marketing  

Location : Livingston HQ OR Remote (UK)

MAIN FUNCTION 

• Own schuh’s email strategy and channel performance, driving customer engagement, conversion and incremental revenue growth.

• Develop best-in-class, customer-centric communications that strengthen loyalty and increase email’s contribution to digital revenue.

• Lead the evolution of the channel through data, personalisation, testing, technology and emerging best practice.

MAIN DUTIES & RESPONSIBILITIES 

• Own the email strategy, calendar and revenue targets, aligning activity to customer behaviour, trading priorities and wider business objectives.

• Own end-to-end campaign delivery from brief, build and QA through to stakeholder sign-off, deployment and post-campaign analysis.

• Turn performance data into clear insights and actionable recommendations that drive improvements in engagement, conversion and revenue.

• Measure and demonstrate the incremental commercial value of email activity, using performance and customer data to inform channel investment and strategy.

• Monitor channel performance against targets, proactively identifying underperformance, risks and opportunities for growth.

• Own and optimise engaging, commercially effective content in partnership with the Marketing team, ensuring it reflects schuh’s brand DNA and drives customer conversion.

• Work on campaigns across Marketing, Brand Partnerships, Activations, Retail and other teams to maximise customer and commercial impact.

• Use customer, trading and campaign data to optimise segmentation, personalisation, content, frequency and send plans, increasing engagement, conversion and customer lifetime value.

• Lead a continuous test-and-learn programme, using A/B testing and experimentation to generate incremental improvements in performance and revenue.

• Work with the CRM team to optimise customer lifecycle communications across behavioural journeys, including Abandonment, Back in Stock, Low Stock and Price Drop.

• Own the use of email technology and external partners, including Movable Ink, Validity, Litmus and Wunderkind, ensuring they are fully leveraged to improve personalisation, efficiency and performance.

• Identify new opportunities across automation, lifecycle marketing, personalisation and technology to improve customer experience and grow the channel.

• Ensure all communications meet GDPR, deliverability, brand and customer experience standards while consistently representing schuh’s brand DNA.

• Stay ahead of email marketing trends, technology and best practice to continually evolve the channel.

THE CANDIDATE 

Essential: 

• 3-4 years' experience with email marketing and automation platforms (Salesforce or a comparable CRM/ESP strongly preferred)

• Data driven, analytical, problem solver  

• Organised, Proactive, and able to juggle multiple priorities 

• Ability to work to tight deadlines and have a flexible approach to comms changes 

• Methodical testing approach 

• A marketing mind (looking for insight into CRM, consumer and market trends) 

Desirable: 

• Experience with Movable Ink (or other dynamic content platforms) 

• HTML/Email coding experience 

Miscellaneous: 

• Undertake tasks delegated by department and company management team if/ when required

• Ensure all communication adheres to the GDPR policies 

• Work with own initiative and as part of the wider team 

• Understand and comply with the Company’s Health & Safety policy & procedures

·         Up to 40% product discount for you and your loved ones

·         Up to 29 days holiday (including bank holidays) increasing to 34 after three years’ service

·         Your birthday off to celebrate you

·         Flexible working hours / contracts to work when suits you

·         Perk platform for hundreds of discounts

·         Manage, save and access your wages as you earn them to get paid your way

·         Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.

·         A pension scheme to help you save for the future

·         Development and progression opportunities across store and Head Office

·         Opportunity to be a part of our company Purpose Groups