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AI Summary
The Digital Marketing Assistant will manage and grow the online presence of training centres through social media management, digital campaigns, and performance tracking. This role also involves maintaining CRM databases and designing digital marketing assets.
Digital Marketing Assistant
Role Overview
We are seeking a proactive Digital Marketing Assistant to manage and grow the online presence of our training centres. This role focuses on social media management, digital campaigns, CRM/email marketing, and performance tracking to support lead generation and student enrolment.
Key Responsibilities
- Manage and grow social media channels (Instagram, Facebook, LinkedIn, Meta; TikTok a plus).
- Create and schedule engaging digital content (posts, stories, short videos).
- Plan and execute digital marketing campaigns, including Meta Ads and Google Ads.
- Monitor campaign performance and recommend optimisations
Maintain and organise CRM databases (leads, students, partners). - Design digital marketing assets using Canva (social visuals, flyers, presentations, simple landing pages).
- Use AI tools (e.g. ChatGPT) to support content creation and campaign structuring.
Hands-on experience with Canva and Meta Ads
Working knowledge of Google Ads (SEM)
- Experience using CRM/email marketing tools (Zoho, Brevo, HubSpot, or similar).
- Comfortable using digital and AI tools.
- Strong organisational skills with the ability to manage multiple tasks.
- Fluent French (written and spoken)
- Good working level of English
Ideal Candidate Profile
- Background or experience in digital marketing or communication.
- Experience in education or training environments is an advantage.
- Creative, detail-oriented, and results-driven.
- Able to work independently in a remote or hybrid environment.
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