Digital Delivery Lead

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Digital Delivery Lead
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Remote
CONTRACT TYPE: Short-Term, Regular Consultant
DURATION: Until 31 December with possible extension
 

ORGANIZATIONAL CONTEXT
WFP is committed to growing private sector fundraising with a focus on scaling up Individual Giving revenue. Individual Giving is recognized as a fundraising source that has been successfully used by other UN agencies to generate the bulk of their private sector income. Additionally, Individual Giving can provide a high proportion of unrestricted income which is critical to supporting the long-term goals of country strategic plans (CSPs).
The focus is a digital-first strategy, working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi channel loyalty programme.
In the first year of the new growth strategy the Roma HQ IG team recruited c130k new supporters (both regular monthly givers and single givers), from over 130 countries primarily through digital advertising with some local DRTV testing. With annual income soaring tenfold from $3m in FY19 to $30m+ in FY23. But the growth ambitions go far beyond this.The team have also recently onboarded a global supporter experience agency who enable a truly multi channel approach to deepening connections supporters have with WFP and building loyalty. The tech stack supporting this activity is solid with platforms such as Marketing Cloud and Tableau in place to enable a strong data driven supporter experience programme. While we will offer a range of channels to deepen supporters email remains likely to be our main communicaiton channel with plenty of opportunity to really enhance and improve our existing offering.

PURPOSE OF THE ASSIGNMENT
This role will play a critical part in our supporter experience (SX) team by improving how all our email activity contributes to building a best-in-class supporter experience and drive stronger engagement and loyalty rates. The role will be comfortable developing onboarding journeys/annual calendar-based email communications plans as well as running ongoing testing and optimization activities.

KEY RESPONSIBILITIES
1. For the development, delivery and execution of the email fundraising component of WFPs Supporter Experience offer
2. To review and optimise 2026/7 plans and identify areas for development linked to increased performance and income
3. Review the WFP data segmentation model in align with the email marketing programme and make recommendations on email communications and engagement
4. Work closely with Global Content and Supporter journey consultant to ensure the content needs of the email, SMS, messenger programme is sufficiently met, in terms of content gathering and production
5. Look at how best WFP could use email/SMS/messenger as an non-financial / engagement tool and the best tools/technics/approach to deepening the connection we have with donors through this main communications channel
6. Develop a testing roadmap for 2024/5 and beyond for email marketing aimed at optimising performance across a number of core metrics
7. Mentor members of the SX team to increase their email marketing knowledge base and skillset

8. Establish a monitoring and evaluation process for email marketing, so learnings are capture and the effectiveness of the programme is continuously being measuring and optimised
9. Review and make recommendations on the rollout of two new fundraising marketing channels – SMS & Messenger
10. Keep abreast if industry developments and incorporate them into the WFP programme
11. Develop the 2026 email marketing strategy

DELIVERABLES AT THE END OF THE CONTRACT
• Testing roadmap to ensure optimization performance of email and onboarding journeys
• 2026 email marketing strategy
• Recommendations on how to use email as a non-financial/engagement tool

QUALIFICATIONS AND EXPERIENCE REQUIRED
Work history
• At least 5 year’s progressive experience running email marketing in a fundraising or marketing environment.
• Non for profit and/or commercial experience
• Experience of strategic planning of email programmes with good tactical hands-on experience of testing and optimization, preference of working on global email programmes

Education
Advanced University degree in marketing, or other relevant field - or First University degree with additional years of related work experience and/or trainings.

Desirable experience

• Had some experience planning and delivering SMS and messenger (incl. WhatsApp) marketing/fundraising strategies
• Familiar with Facebook ad manager and has some knowledge of deploying paid Facebook advertising
• Preferable Experience of working on Marketing Cloud

Soft skills
• Strong communication skills
• Good analytical and data driven, evidence led approach to fundraising and marketing
• Strong relationship building
• Good attention to detail
• Ability to think creatively
• Good, supportive team player
• Ability to form strong relationships and thrive in complex stakeholder environments

Languages
• Excellent command of spoken and written English.
• Preferable Arabic speaker
• Advantage one of the other UN languages (Chinese, Russian, Spanish, French)
 

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.