Customer Marketing Specialist

Why UKG:    

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.  

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.  

The Customer Marketing Specialist supports the day-to-day execution of UKG's customer reference and referral programs. In this role, you will assist with the coordination and fulfillment of customer advocacy activities, helping ensure a positive experience for internal stakeholders and customer advocates.  

Working under the direction of Customer Marketing Managers, you will support reference and referral processes, maintain advocacy data, assist with communications, and help ensure operational processes run smoothly. This role is ideal for someone who is detail-oriented, organized, and interested in developing expertise in customer advocacy and customer marketing operations.

Core Responsibilities 

          Reference Request Support 

• Support the intake and processing of customer reference requests from Sales and BDR teams 
• Assist Customer Marketing Managers with coordinating reference activities, including scheduling calls and preparing documentation 
• Communicate request updates and status information to internal stakeholders as directed 
• Help ensure requests are fulfilled accurately and within established timelines 
• Escalate prioritization questions and business exceptions to Customer Marketing Managers 
• Follow established processes and guidelines for reference fulfillment 
  
  Referral and Peer Review Program Support 

• Assist with the processing and coordination of customer referrals 
• Support referral routing activities and documentation of outcomes 
• Help execute referral and peer review outreach programs and campaigns 
• Maintain records of referral and review activities within designated systems 
• Support follow-up activities under the guidance of Customer Marketing Managers 
  
  Advocacy Data & Records Maintenance 

• Maintain customer advocate records within advocacy systems and tools 
• Update information provided by Customer Marketing Managers and other team members, including:  
• Customer profiles and use cases 
• Participation history 
• Permissions and preferences 
• Help ensure data accuracy and consistency through routine audits and updates 
• Support tagging, segmentation, and maintenance of advocacy databases 
• Identify potential data issues and escalate them to appropriate team members 
  
  Program Operations & Administrative Support 

• Support operational workflows related to:  
• Reference request intake and tracking 
• Referral processing and routing 
• Advocate communications 
• Maintain process documentation and supporting materials 
• Assist with reporting and administrative tasks associated with advocacy programs 
• Identify operational issues and escalate improvement opportunities to Customer Marketing Managers 
• Support user adoption and training efforts for advocacy tools and systems
  
  Advocate Communications & Experience Support

• Support communications with customer advocates related to reference and referral activities 
• Assist with scheduling, confirmations, reminders, and follow-up activities 
• Help ensure advocates have a positive and professional experience when participating in advocacy programs 
• Escalate customer concerns, special requests, or issues to Customer Marketing Managers 
• Support ongoing engagement activities directed by the customer marketing team 

          Success Measures  

• Timely and accurate processing of reference and referral requests 
• Accuracy and completeness of advocacy records and documentation 
• Adherence to established processes, workflows, and service-level expectations 
• Quality and consistency of stakeholder and advocate communications 
• Effective collaboration with Customer Marketing Managers and cross-functional partners 
• Reliable execution of assigned operational and administrative responsibilities 

Company Overview:  

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.  

Equal Opportunity Employer     

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.  

View The EEO Know Your Rights poster        

UKG participates in E-Verify. View the E-Verify posters here.   

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.  

Disability Accommodation in the Application and Interview Process 

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.  

The pay range for this position is $51,600 to $74,200. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits