CRM & Email Marketing Manager- FTC

Department: Marketing

Employment Type: Fixed Term - Full Time

Location: Remote, UK

Reporting To: Olivia Balaban- Marketing Director

Description

Key Responsibilities

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on-brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof-read, and delivered to a high standard.

• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.

• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.

• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills, Knowledge and Expertise

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM-integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short-form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail-oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

•  Timely and accurate delivery of email campaigns and communications.
• Improvement in email engagement metrics (open rates, CTR, conversions).
• Performance of automated journeys and sales sequences.
• Contribution to lead generation and lead-to-MQL conversion.
• Quality and consistency of CRM data capture via forms.
• Continuous improvement of campaign performance through optimisation.