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AI Summary

The Creator Marketing Manager is responsible for managing creator and talent manager relationships, including rate negotiations and draft reviews. They ensure all campaign content is on-brand, compliant with FTC regulations, and delivered on schedule.

Company Overview

 

Creator Match builds creator programs for the fastest-growing Tech Brands in the world.

 

Trusted by the world's largest AI & tech brands, including Lovable, Notion, Zapier, Wispr Flow, Gamma, Gusto and more. We've also paid out millions to Tech/B2B Creators.

 

Who we are: Full-stack creator marketing agency (brand-side, not talent side) that helps with end-to-end strategy to execution

 

How we help Tech Brands

→ Short-form creator partnerships (LinkedIn, Instagram, TikTok, Twitter/X, YouTube Shorts)

→ Long-form creator partnerships (YouTube, Newsletter)

→ Paid media (influencer whitelisting + boosting)

→ Brand trips and IRL events

→ Influencer gifting

Overview

Creator Match is seeking an Creator Marketing Manager to manage creator and talent manager relationships and drive successful content execution across assigned client campaigns. This role is the primary day-to-day contact for creators and their talent managers during active campaigns — reviewing drafts, negotiating rates, and keeping content compliant with platform and FTC requirements. You'll partner closely with an Account Manager on each account, who owns brand-side communication and reporting.

Role Summary

The Creator Marketing Manager owns creator communications, talent manager relationships, draft review, rate negotiation, and content compliance for assigned campaigns. This role works closely with Account Managers, Campaign Managers, leadership, and finance to ensure creator content is on-brief, on-brand, compliant, and delivered on time.

Core Skillsets Required

Creator & Talent Manager Communication

  • Serve as a primary point of contact for assigned creators and their talent managers during active campaigns

  • Maintain consistent communication with creators and talent managers throughout the campaign lifecycle

  • Address creator and talent manager questions, concerns, and feedback promptly and professionally

  • Build a strong understanding of each creator's content style, audience, and working preferences

  • Contribute to strong, trusted creator relationships through proactive communication and problem-solving

Content Strategy & Execution

  • Support development of content use cases and creative direction for creator briefs, with direction from leadership

  • Coordinate with Account Managers and Campaign Managers to ensure creator content aligns with brand deliverables and timelines

  • Negotiate creator rates within approved budget guardrails, escalating exceptions to the Head of Creator Marketing

  • Review creator drafts for brief adherence, brand alignment, FTC disclosure requirements, and platform content policy compliance

  • Monitor content and creator performance, and prepare reports on key metrics

  • Share observations and suggestions for improving creator content and processes with senior staff

Reporting & Documentation

  • Prepare creator status updates and content approval reports for internal and client reference

  • Participate in kickoff calls, campaign check-ins, and wrap-up meetings

  • Track revisions, approvals, and feedback loops with creators through to final sign-off

  • Maintain accurate creator and content documentation, including live post tracking

  • Resolve or escalate creator-side issues promptly to protect campaign timelines and creator trust

Cross-Functional Collaboration

  • Coordinate with Account Managers and Campaign Managers to align creator deliverables with client needs

  • Support and coordinate with leadership on creator strategy and negotiation priorities

  • Work with finance on creator payments, invoicing, and rate card tracking

  • Collaborate with internal teams, including legal/ops, on creator contracts and content-related requests

Additional Responsibilities

  • Perform other duties as assigned or needed to support business goals

Important Culture Notes

We’re not going to sugarcoat it… this is NOT your typical 9-5 corporate job.

We work long hours, juggle a lot at once, often work weekends, and bend over backwards for our clients. It’s fast-paced, high-stress, and not for the faint of heart. We run lean, move fast, and only bring on A-team players. Everyone is an owner, in the trenches, and expected to take full ownership while having each other’s backs. If you're looking for structure, predictability, or a cushy corporate setup where you can “coast”, this isn't the right fit.

That said, we genuinely love what we’re building. We get to run impactful campaigns with some of the coolest billion-dollar Brands on the planet. We help B2B Creators get paid. We thrive in the chaos, wear multiple hats, learn a ton, and have a blast doing it.

This will be a pivotal company hire. Is that person you?

Application Process

Our team reviews applicants on a rolling basis in 2-week sprints. Successful applicants will be invited to move forward with the following process:

  • Pre-Screening Questions via Loom Recordings

  • HR Screening

  • Paid Assessment

  • Hiring Manager Interview

  • Leadership Interview

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