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Remote (South Africa-based) | 9 am–5 pm UK time |
Our client is one of the most recommended creative TikTok agencies in the world. They build and run TikTok Shop affiliate programmes and creator campaigns for beauty, fragrance, wellness and lifestyle brands — everything from algorithmic seeding through to tiered creator challenges and long-term retained talent.
They’re a small, fast-moving team. That means real ownership from day one, direct access to the brands they work with, and no layers of sign-off between you and the work.
We’re looking for a Creator & Affiliate Manager to join our client and own affiliate programmes end to end across a portfolio of client accounts.
This is not a role where you’ll be handed a strategy to execute. You’ll be building the strategy, finding the creators, briefing them, keeping them engaged, and reporting on what it delivered — across 10+ accounts at any one time.
You’ll be the person the brand trusts to know which creators will actually convert and why.
You’ll work UK hours (9am–5pm UK time) as part of the company’s UK team, remotely from South Africa.
Identify and approach creators who genuinely fit the brand, product and audience — not just anyone with a follower count
Run high-volume outreach across Cruva, Reacher and TikTok’s own tools
Vet every creator properly: engagement quality, audience make-up, content style, conversion history and brand safety
Manage ongoing relationships with affiliates — negotiating commission, samples and rates, and keeping your best performers loyal to the brand
Build and run affiliate communities that keep creators posting long after the first sample lands
Own the inbox: keep response times fast and nothing slipping through the cracks
Set up, launch and manage creator challenges — tiers, targets, prizes, tracking, comms and payout
Write clear, creative content briefs that give creators a strong hook and enough freedom to make it their own
Chase and approve content, and keep briefs compliant with each brand’s rules
Build full affiliate strategies end to end — from launch plan through to scaling and retention
Report on performance to clients and internally: GMV, video views, conversion, creator retention and sample ROI
Spot what’s working, kill what isn’t, and bring the recommendation, not just the number
Cruva
Reacher
TikTok Seller Centre
TikTok Affiliate Centre
Experience with these is a big advantage. If you haven’t used all of them, strong experience with a comparable creator CRM or affiliate platform plus a willingness to get up to speed quickly will be considered.
Experience in creator, influencer or affiliate marketing — ideally with TikTok Shop
Genuinely strong on TikTok: you know the formats, the trends and why a video sells
Excellent written English and a natural, human tone in outreach and DMs
Seriously organised — you’ll be juggling 10+ accounts, hundreds of creators and multiple live challenges at once
Comfortable with numbers: you can read a performance dashboard and explain what it means
Self-starting and dependable working remotely, with reliable internet and a workspace that supports UK hours
Agency experience, or having managed multiple brands simultaneously
Experience running creator challenges, seeding programmes or ambassador communities
Familiarity with beauty, fragrance or wellness categories
Basic understanding of TikTok Shop compliance and advertising standards
In your first month — you know your accounts inside out, you’ve taken over the inboxes, and outreach is flowing.
By month three — you’re running challenges independently, your creators are posting consistently, and your reporting is something clients look forward to.
By month six — you own the affiliate strategy for your accounts, and GMV and creator retention are climbing because of decisions you made.
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