Consultancy - CRM Journeys Consultant - Private Fundraising & Partnership (PFP), Rome, Italy, 12 Months (Remote)

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to protection

TERMS OF REFERENCE

Purpose of Assignment:

The Private Sector Fundraising and Partnerships Section (PSFP) within UNICEF's Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive sustainable income growth. Within PSFP, the Digital Fundraising team supports markets in strengthening digital fundraising capabilities, donor engagement, retention and lifetime value.

The selected applicant will work as a CRM Journeys Specialist, supporting UNICEF markets in the design, implementation and optimization of Salesforce Marketing Cloud (SFMC) journeys. The consultancy will strengthen donor engagement, retention and lifetime value through data-driven journey orchestration, marketing automation, segmentation, testing and performance optimization. The consultant will combine hands-on execution, strategic guidance and market enablement, while ensuring strong alignment between CRM, paid media, content and broader Individual Giving priorities.

Scope of Work:

The CRM Journeys Specialist is responsible for supporting the design, execution and continuous optimization of automated and bulk donor communications in Salesforce Marketing Cloud (SFMC), helping participating UNICEF markets improve donor engagement, retention, conversion and lifetime value. The consultant will work closely with global, regional and market teams to strengthen CRM strategy, journey orchestration, reporting, testing and market capability.

1. CRM Strategy and Journey Orchestration

2. Campaign Optimization and Performance

3. Market Enablement and Knowledge Transfer

4. Innovation and AI Integration

5. Reporting and Data-Driven Decision Making

How can you make a difference? 

If you would like to know more about this position, please review the Terms of Reference here:   TOR CRM Journeys Consultant TMS Text.pdf

To qualify as an advocate for every child you will have:

Minimum requirements:

• Education: Bachelors university degree is required in Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, Information Systems, or another relevant field. Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree. Formal certification in Salesforce Marketing Cloud is required.
• Work Experience:
• A minimum of three (3) years of professional experience in CRM, marketing automation and journey orchestration is required. Proven hands-on experience with Salesforce Marketing Cloud (SFMC), including automated email and SMS journeys, segmentation, campaign optimization, A/B testing, reporting and data-driven decision-making. Experience developing and executing strategies to improve donor/customer retention and lifetime value, and managing projects across multiple markets or geographies, is required. Experience in digital fundraising or the nonprofit sector is an asset.
• Language Requirements:
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is considered an asset.
• Knowledge/Expertise/Skills:
• Strong knowledge of CRM strategy, donor/customer lifecycle management, SFMC automation, segmentation, reporting and quality assurance. Proven ability to translate performance data into actionable recommendations, develop toolkits and training materials, and collaborate effectively with cross-functional teams. Demonstrated understanding of AI concepts and tools, with the ability to apply AI-enabled features responsibly to improve personalization, targeting, timing and operational efficiency.

For every Child, you demonstrate Care

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal (Talent Management System):

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter : The cover letter should highlight relevant CRM and marketing automation experience, including examples of Salesforce Marketing Cloud journey orchestration, segmentation, A/B testing, reporting, donor retention, upsell, reactivation or lifetime value optimization across markets or geographies.
• A separate financial proposal  Financial proposal Consultancy - TMS.docx

Remarks:  

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.