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DesignThink Advisory

Commercial Operations Lead

Posted 2 days ago
5-10 years experience
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AI Summary

The Commercial Operations Lead will manage the nationwide sales network, including agent recruitment and performance, while overseeing operational infrastructure such as logistics and PAYGO collections. They will act as the primary execution partner for leadership, ensuring operational KPIs are met and strategic growth plans are implemented.

Job Advert 

Job Title - Commercial Operations Lead  

Job Type - Full Remote, Full Time 

Location - Abuja, Nigeria 

Company Overview

Our client is a trusted provider of alternative clean energy solutions, serving both household and commercials client across Sub-Saharan Africa. They specialise in delivering end-to-end solar solutions through scalable and cost-effective platforms, positioning them as a leading provider of solar home systems and energy services in the region. 

Role Summary 

The Commercial Operations Lead will lead our client's nationwide commercial and operational engine. This is a dual-mandate role: drive revenue growth through a disciplined, data-led field sales and agent network, while ensuring the operational infrastructure that supports it, logistics, procurement, PAYG fulfilment, and after-sales, runs to the highest standard. This person will manage Regional Sales Managers, oversee a network of agents and dealers across Nigeria, own PAYGO performance metrics, and serve as the operational execution partner for the Chairman and MD. They must be equally comfortable in a room with a banking partner and in the field with a Regional Sales Manager troubleshooting a distribution problem.

Key Responsibilities 

Nationwide Sales Network Management Primary Mandate

  • Lead the nationwide recruitment, activation, and productivity of agents, dealers, and distribution partners across Nigeria. This is the single most critical driver of our client's growth

  • Lead and coordinate all Regional Sales Managers across our client's territories: Abuja/FCT, Lagos, Kano, Kaduna, Benue, Ilorin/Ekiti, Calabar/AkwaIbom, and new territories as the network expands

  • Set, track, and enforce monthly and quarterly sales targets per region; hold RSMs accountable for performance

  • Recruit, onboard, develop, and performance-manage a field sales force of 50+ personnel nationwide

  • Build and maintain a live, accurate database of all agents, dealers, and mini-distributors, location, performance, payment status, and contact details

  • Design and implement agent commission structures, incentive programmes, and performance management frameworks

  • Identify underperforming regions, diagnose root causes, and implement turnaround plans

  • Expand the agent and dealer network into new territories in line with our client's growth strategy

PAYGO Performance and Collections

  • Own our client's PAYGO portfolio performance, customer acquisition rates, repayment performance, Portfolio at Risk (PAR), and collections efficiency

  • Work closely with the Call Centre Manager to align outbound collections activity with field visit schedules

  • Monitor repayment performance by region and agent; intervene early on emerging PAR issues

  • Understand and continuously improve the full PAYGO customer journey, from acquisition through activation, repayment, and renewal

  • Ensure agent commission structures incentivise not just sales volume but repayment quality

Operational Execution

  • Receive strategic proposals and partnership briefs from the Chairman or MD and develop clear, time-bound execution plans

  • Oversee procurement, warehousing, and distribution of solar products across our client's network, coordinating with the Warehouse Manager

  • Develop and maintain SOPs for all key commercial and operational processes

  • Lead operationalisation of our client's ANGAZA platform across all functions, ensuring data accuracy and full utilisation

  • Define and track operational and commercial KPIs, reporting to the MD weekly

  • Manage after-sales, warranty, and installation coordination in partnership with the Support Operations function

External Engagement and Partnerships

  • Accompany the Chairman or MD to meetings with banking partners, government bodies, and institutional clients when required

  • Support the development of B2B, B2G, and B2I proposals from a commercial feasibility perspective

  • Build and maintain relationships with NGOs, microfinance banks, cooperatives, and rural enterprise networks relevant to our client's distribution strategy

  • Represent our client at trade fairs, exhibitions, and sector events

Education, Qualification and Experience 

  • Bachelor's degree in Business, Engineering, Economics, or related field

  • 7+ years in commercial or operational leadership

  • Proven track record managing nationwide field sales teams of 50+ personnel

  • Direct experience managing Regional Sales Managers reporting to the C-suite

  • Experience building and managing agent, dealer, or distributor networks at scale

  • Strong understanding of PAYGO, instalment sales, or last-mile financing models

  • Fluency in Portfolio at Risk (PAR) metrics and collections performance management

  • Data-driven, works from dashboards and KPI-driven accountability

  • Willing and able to travel extensively across Nigerian states

Strongly Preferred 

  • PAYG solar, off-grid energy, or energy access sector, most valuable profile

  • Experience in microfinance distribution, fintech lending, or FMCG last-mile delivery

  • Familiarity with ANGAZA or a similar PAYGO CRM/operations platform

  • Existing agent or dealer network relationships in Nigeria

  • Experience in B2B or institutional sales alongside B2C field operations

  • Prior exposure to banking, DFI, or government partnership meetings

  • Fluency in Hausa, Yoruba, or Igbo is a strong advantage for field and agent engagement

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