China Recruitment Officer (Digital) supporting the University of York

Profile of candidate

The China Recruitment Officer (Digital) will work remotely and will be fully dedicated to representing the University. The Officer will work with the China Recruitment team to support in-country recruitment activities through the University's digital presence across Chinese social media channels and undertake various projects to help promote the brand across all recruitment channels, including teaching partnerships. Approximately 80% of the role will focus on providing marketing support.

Duties may include some or all of the following:

• Guided by a senior member of the China Recruitment team, develop and execute Chinese social media strategies and content plans.
• Support the China Recruitment team in managing the University’s Chinese social media accounts. Key responsibilities include, but are not limited to, producing, scheduling and publishing content across various platforms, and producing analytics reports to monitor performance.
• Guided by a senior member of the China Recruitment team, source required information from relevant internal and external stakeholders and support the development of tailored digital assets and content for various platforms, including stories, posters, images and videos, in alignment with the strategic marketing and recruitment plan.
• Actively engage with followers and respond to comments, messages and enquiries on Chinese social media platforms.
• Identify common student queries and liaise with colleagues to manage relevant materials, including presentations and webpages, to help address these queries.
• Liaise with relevant UK-based colleagues to ensure information is accurate and up to date.
• Translate materials between English and Chinese, and write original content for marketing and communications collateral, including but not limited to the China microsite, agent communications (e.g. newsletters), brochures, flyers and banners.
• Stay up to date with the latest Chinese social media platforms and trends, and share insights on the Chinese social media marketing landscape with the Recruitment team.
• Lead the production of University merchandise to support recruitment activities and monitor stock levels.
• Provide other support as required from time to time, such as attending recruitment events and supporting alumni activities.
• Undertake other duties as required.

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world. A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

About the University of York

The University of York is a high-performing, research-intensive Russell Group university and one of the world’s premier institutions for inspirational and life-changing research. Our focus on teaching and research excellence has resulted in consistently high rankings in the UK and a first-class reputation across the globe. We are one of only four UK universities to be ranked in the Top 10 for Research (REF 2024) and to have a Gold Award for Teaching Excellence (TEF 2024). We are ranked in the World Top 170 in both the QS and THE World University Rankings for 2027.

The Most Suitable Background

• Knowledge of Chinese social media platforms, including their unique features and best practices.
• Relevant experience in marketing, digital marketing, recruitment or Chinese social media is desirable.
• Experience managing Chinese social media accounts and creating digital content would be an advantage.
• Strong technical skills in image and video creation, editing and management.
• Bachelor’s degree with strong academic performance.
• Strong English fluency, with proficiency in business writing and excellent reading, speaking, writing and listening skills.
• Study or experience abroad is strongly preferred.
• Voluntary or other life experience that demonstrates creativity, hard work, persistence or drive to succeed.
• University of York alumni will be a plus.
• Experience representing a well-known institution will be a plus.
• Knowledge of the international education industry will be a plus.

Individual Qualities

• Strong communication skills, the ability to empathise with others, and strong customer sensitivity.
• Strong organisational and record-keeping skills, with the ability to track and record data and trends.
• Good IT skills, including Microsoft Office.
• Excellent written, verbal and presentation skills.
• Flexibility, adaptability and the ability to work on own initiative and as part of a team.
• Ability to multitask and manage a balanced agenda.
• Strong attention to detail.
• Willingness to undertake business travel.