Role Overview
Experience focus 5–7 years
You will own the product direction, priorities and measurable outcomes of an assigned mobile game or substantial product area. You will connect player insight, game design and commercial goals, then work with the team to turn those choices into releases, experiments and product improvements.
You will work closely with Game Design, UX, Art, Engineering, QA, Analytics, User Acquisition, Monetization and Finance, as well as publishing or development partners where relevant. You will lead through clear decisions and cross-functional coordination, with budgets and approval authority defined for your product scope.
I. KEY JOB DUTIES
1 Product strategy and player discovery
- Define target players, product problems and priorities using market research, competitor analysis, player feedback and behavioral data.
- Build business cases and maintain an outcome-led roadmap. Compare player value, commercial potential, effort and risk, and explain what to build, defer or stop.
- Plan discovery, prototypes and playtests to test important assumptions before larger investment. Update recommendations when evidence changes.
2 Gameplay and monetization
- Partner with Game Design and UX to improve the core loop, onboarding, difficulty, progression and session experience for the intended audience.
- Evaluate economy sources and sinks, reward pacing, ad placements and purchase offers with specialists. Apply the systems relevant to the game.
- Balance revenue opportunities with retention, progression and player experience. Validate changes and investigate unintended effects.
3 Product analytics and experimentation
- Define product metrics, tracking requirements and data-quality checks. Use cohort and funnel analysis to investigate player behavior and performance changes.
- Set testable hypotheses, primary measures, guardrails and decision criteria. Review experiment validity and uncertainty with analysts, then decide whether to roll out, iterate or stop.
4 Feature specification and delivery
- Translate product choices into clear requirements covering player flows, game rules, edge cases, tracking needs and acceptance criteria.
- Coordinate milestones, specialist estimates, capacity and dependencies across Design, Art, Development and QA.
- Resolve ambiguity and delivery risks early. Negotiate scope, timing and quality trade-offs and escalate decisions outside your authority.
5 Product quality and release management
- Review technical constraints and product risks with Engineering. Agree release-readiness and quality criteria with Engineering and QA.
- Coordinate rollout checks and monitoring. During live incidents, clarify player and commercial impact and work through the incident owner on recovery priorities, communication and follow-up.
6 Live operations and publishing
- Set priorities appropriate to the game lifecycle, balancing new features, content, events and technical health.
- Review event and content results by player segment and recommend changes based on player response, operating effort and commercial value.
- Align product readiness with acquisition, store positioning, localization and launch plans. Review acquisition-cohort quality with User Acquisition and manage partner commitments where assigned.
7 Commercial outcomes and accountability
- Translate business goals into measurable product outcomes with clear baselines and guardrails. Review retention, monetization and relevant cohort economics with Analytics, Finance and User Acquisition.
- Explain results, investigate material deviations and follow through on corrective actions or investment recommendations. Manage delegated budgets and report product decisions and risks to product or studio leadership.
8 AI adoption and team collaboration
- Use approved AI tools to improve suitable product workflows, including research support, requirements, localization checks and analysis assistance. Verify outputs and protect company, player and partner information.
- Measure AI benefits after review and rework. Establish useful review checkpoints and coach junior colleagues in reliable application.
- Build cross-functional alignment, resolve recurring coordination issues and turn research, experiments and retrospectives into applied learning.
II. QUALIFICATIONS AND CAPABILITIES
Experience and educational background
- 5–7 years of relevant experience in product management or adjacent game roles, with demonstrated ownership of mobile game features, systems or a product area through delivery and evaluation.
- A relevant background in product management, game design, business, technology or a related discipline, gained through education or equivalent practical experience.
- Practical experience using player and commercial evidence to make product decisions. Be prepared to explain your contribution, the trade-offs, the results and what you changed afterward.
- Global mobile game experience: Experience managing at least one globally released mobile game with 1 million or more cumulative installs is preferred; experience with 5 million or more installs is a strong advantage. Candidates should demonstrate their ownership scope and measurable contribution to product performance.
Knowledge
- Mobile free-to-play models, player segmentation, core loops, onboarding, progression and difficulty. Understand the economy and advertising or purchase model relevant to the game.
- Product metrics and cohort economics, including retention, conversion, revenue per active user, lifetime value and acquisition cost, with consistent definitions and time windows.
- Product discovery, experimentation, game production workflows, requirements and release-quality concepts. Understand enough about technical constraints to work effectively with specialists.
- AI capabilities and limitations, output verification and responsible handling of confidential data and generated material.
Skills
- Prioritize roadmaps, build business cases and turn ambiguous problems into clear product requirements and practical plans.
- Analyze funnels and cohorts, frame hypotheses and interpret experiments with appropriate analytical support. Work confidently with relevant analytics and collaboration tools.
- Communicate product recommendations clearly to technical and non-technical stakeholders. Negotiate trade-offs and align cross-functional or partner commitments.
- Coordinate resources, dependencies and risks, and provide useful feedback and coaching to junior colleagues.
Abilities and working approach
- Exercise independent product judgment within an agreed scope, make proportionate decisions with incomplete information and escalate material risks early.
- Balance player experience, commercial goals and development constraints, and distinguish evidence from assumptions or misleading metric changes.
- Take ownership through post-release evaluation, acknowledge failed assumptions and adapt priorities when results or constraints change.
- Lead through influence, encourage constructive challenge and apply learning consistently to improve the next decision.
- Language proficiency: Professional working proficiency in Mandarin Chinese and English, both spoken and written, to communicate effectively with development partners and international stakeholders.
- Platform adaptability: Ability to quickly assess and respond to Google Play and App Store policy and technical changes, coordinating necessary product and release updates with relevant teams while protecting player experience and business performance.
III. EXPECTED DELIVERABLES AND OUTCOMES
You are expected to deliver the following within your assigned product scope:
- A clear product direction and prioritized roadmap, supported by player needs, commercial reasoning and documented trade-offs.
- Actionable discovery and experiment results that resolve important uncertainties and lead to explicit continue, change or stop decisions.
- Clear feature specifications and realistic delivery plans, with visible ownership, dependencies, acceptance criteria and release risks.
- Measurable progress against agreed player and commercial objectives, supported by reliable data, post-release reviews and timely corrective action.
- Coordinated releases and lifecycle plans that balance player experience, product quality and operating effort.
- Reliable AI-assisted workflows and evidence of stronger collaboration or junior capability through applied learning and coaching.
- Specific targets, baselines, player cohorts, guardrails and review periods will be agreed for the game and its lifecycle stage. Performance will be assessed through the quality of your decisions and execution, as well as the outcomes achieved within your authority and resources.