Channel Marketing Manager, Commercial

Overview

WD-40 Company's commercial channel marketing team is building something — and we're looking for the person who builds with us.

The commercial channel spans industrial and automotive. Industrial is established and growing. Automotive is newer ground for the channel team — and that part of the strategy is still being written. We're not looking for someone who already has the answer. We're looking for a thought partner who will help write it with us, who knows how to figure out what comes first, who to bring in, and how to make the case for it.

If you've built channel programs before — not inherited them, not optimized them, but actually built them — and you're energized by ambiguity rather than slowed down by it, this might be your role.

Responsibilities

• Partner with sales and commercial leadership to develop and execute channel marketing strategies that drive sell-in and pull-through with distributor and wholesale customers across industrial and automotive markets
• Build co-marketing programs with distributor partners, including MDF/A&P investment planning, trade promotions, and joint business planning
• Develop the financial rationale behind channel programs — independently modeling performance, building the case, and tracking results
• Work across product marketing, pricing, commercial operations, and marketing communications to turn business priorities into executable channel initiatives
• Pivot when the strategy changes — because it will, and that's part of the job

Qualifications

• 5–8 years of B2B channel marketing with direct ownership of distributor or wholesale relationships on the manufacturer side
• Experience in product-based B2B distribution or wholesale channels
• Strong financial and business acumen
• Bachelor’s degree in marketing, business, or related field. MBA welcomed; a strong track record is more important.
• Up to 25% travel

Why Us, Why Now?

The channel team just had a standout year — sweeping their Americas awards with Innovator, CEO, Mentor Coach, and Sales recognition across the team. That doesn't happen by accident. It's the result of years of intentional hiring, strong leadership, and a culture where people build things together.

About Us

Our “Why”

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do. 

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning-based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they “love to tell people that they work for WD-40 Company!"

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search! 

#PositiveLastingMemories