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Marshall Group

Channel Marketing Manager

Posted 19 hours ago
5-10 years experience
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AI Summary

You will build and lead channel marketing strategies across Eastern Europe, focusing on Poland to drive sell-out through distributors and retail accounts. This involves managing regional investment budgets, executing marketing campaigns, and coordinating trade activities and staff training.

Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

Right now, we like to expand our team with a Channel Marketing Manager who will focus on building Marshall-led channel marketing across the region and growing our presence with distributors and key retail accounts in Eastern Europe.

What you’ll do:

Eastern Europe is its own region at Marshall, and Poland is the largest and fastest-growing market there. As our first Channel Marketing Manager in the region, you will build channel marketing from the ground up. You will shape how we work with our distributor and key accounts, and own the planning of the regional investment budget together with the Director Eastern Europe. You will report directly to the Director Eastern Europe, work closely with our Sales Manager for the region, and be part of Marshall’s global channel marketing community. The role is remote and based in Poland, with around 25 to 30% travel.

Roles & Responsibilities:

  • Build and lead channel marketing across Eastern Europe, with Poland as the priority market

  • Develop our partnership with our local distributors in Eastern Europe and set up direct campaigns with key retail accounts, in-store, online and on social

  • Planning and execution of our overall marketing mix with our distributors and local partners

  • Plan and manage the regional investment budget together with the Director Eastern Europe, and set up the processes for invoicing, follow-up and reporting

  • Adapt global channel marketing and product launch plans to local markets and accounts to maximise sell-out

  • Plan and deliver channel marketing events, retail staff training and trade activities

  • Follow up results and share KPIs and insights with the regional and global teams

Who we’re looking for:

You are a self-driven builder who enjoys creating structure where none exists yet. You are commercially minded, comfortable with numbers and energised by working with retailers and distributors. You influence without formal authority, build strong relationships and are happy to roll up your sleeves, whether you are planning a budget or out visiting stores.

You probably have the following experiences & skills:

  • Experience in channel or trade marketing towards retailers and/or distributors, ideally within consumer electronics

  • Experience managing marketing budgets and setting up processes for follow-up and reporting

  • A track record of planning and executing activities that drive sell-out

  • A 360-degree mindset for account activation across in-store, digital and social

  • Experience from several Eastern European markets is a plus

  • Fluency in Polish and English, spoken and written

Our pledge:

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.

Does this sound like you?

We look forward to reviewing your application!

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