Campaign Manager

Description

The Campaign Manager develops media plans for national accounts and drives their execution — from planning and scheduling through production, deployment, social promotion, mid-flight optimization, and post-campaign reporting. The position typically carries five to ten concurrent campaigns across approximately eleven business and legal brands, giving the National Accounts team and its clients a single, dedicated owner for campaign delivery.

This is a fully remote position, but only candidates based on the east coast will be considered for this role. 

Duties + Responsibilities:

Campaign Coordination and Project Management

• Develop media plans for national accounts that meet or exceed client objectives, working with national digital sales representatives, and drive execution of those plans through launch, delivery, and reporting.
• Project manage all aspects of campaign launch, management, and reporting across email, cobrands, webinars, display, social, and lead generation.
• Maintain the master email and webinar deployment calendar in ClickUp, managing a high-volume, multi-brand, recurring schedule.
• Plan and set up campaign measurement before launch, including UTM naming conventions, GA4 event and conversion configuration, and ad server tagging and quality assurance.

Production and Deployment

• Manage client creative through the production process.
• Build and produce cobrand emails in Act-On, including hands-on work with basic HTML.
• Coordinate deployment timing and resolve scheduling conflicts in accordance with established scheduling rules, working with internal stakeholders and external vendors.
• Coordinate social media activity, aligning webinar social posts with email sends.

Measurement, Reporting, and Analysis

• Monitor campaign performance, tracking opens, clicks, click-to-open rate, and conversions in TapClicks.
• Pull and reconcile performance data from GA4, ad servers, and email platforms, and analyze results against campaign goals.
• Compile post-campaign reports and translate results into clear, practical recommendations for sales and clients.
• Determine what changes are needed when a campaign is not performing to plan, make decisions and recommendations on the approach, present them to the sales representative and client for feedback, adjust as needed, and execute the revised plan.
• Provide ad hoc sales-analytics support, fielding fast-turnaround data requests such as estimated impressions, click-through rates, and open rates to support client proposals.

Miscellaneous

• Additional tasks or projects, as assigned. 

Skills + Requirements:

• At least 1 year of experience in email marketing, marketing operations, or digital campaign coordination.
• Experience planning and setting up campaign measurement across platforms, including UTM naming, GA4 event and conversion setup, and ad server tagging and quality assurance.
• Ability to pull and reconcile performance data from analytics, ad server, and email platforms and perform basic analysis against campaign goals.
• Working knowledge of an email service provider or marketing automation platform.
• Comfort with basic HTML for email builds.
• Experience with a project management tool for managing recurring, multi-stakeholder schedules.
• Strong organizational skills across a high-volume, multi-brand, recurring calendar.
• Reliable home internet connection with minimum 50mbps up/10mbps down. 
• Experience with Act-On, preferred.
• Experience with ClickUp, preferred.
• Experience with TapClicks, preferred. 

Physical, Mental, and Environmental Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

• Sitting for extended periods at a computer workstation.
• Extended computer and screen use.
• Communication with colleagues and clients through Microsoft Teams, including messaging and video conferencing; must be able to exchange accurate information.
• Sustained attention to detail.
• Managing multiple concurrent projects against strict deadlines.
• This position does not require in-person presence, and no lifting or material handling is required.

Remote Work Requirements:

• This position is fully remote and does not require in-person presence. The employee must maintain a quiet, distraction-free, safe workspace and reliable internet access, and must remain accessible and responsive during scheduled work hours.
• The employee must comply with the Company’s Remote Work and Remote Work Conduct policies, including data security requirements.
• The employee must notify Human Resources in advance of any change in the state from which work is performed, because work location affects payroll withholding, benefits, and overtime rules.

What does BridgeTower Media offer?

• A competitive benefits package which includes Employer-funded Individual Coverage Health Reimbursement Arrangement (ICHRA) that provides employees with tax-free funds to help pay for individual health insurance premiums
• Robust supplementary options that include vision and dental
• Company paid Life, AD&D Insurance & Short and Long-Term Disability coverages
• Employee Assistance Program
• Unlimited PTO **
• Sick Time
• Summer weekend jumpstart hours **
• Over 10 holidays paid
• Tuition Assistance Program
• 401K with a company match
• Growth opportunities to build your career
• Learning & Development programs

**As long as business needs are met

About BridgeTower Media 

BridgeTower Media is a leading business intelligence, marketing and event platform providing authoritative content and expert analysis through its 40+ B2B media and research brands. More than 4.4 million business decision-makers rely on BridgeTower Media for timely information and expert insights to grow their businesses. These deep and trusted first-party customer relationships power tailored insights for business executives and precision audience targeting for omnichannel marketing solutions. BridgeTower Media also celebrates professional and organizational success through 200+ events and its Best Companies Group. BridgeTower Media is a Transom Capital portfolio company. For more information, please visit www.bridgetowermedia.com.

BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.