Business Development Representative (BDR)
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AI Summary
About Keplar
Keplar is an AI-moderated voice research platform that conducts 1:1 consumer interviews at scale, delivering deep qualitative insights in 72 hours. Our voice AI moderator runs dynamic, spoken conversations with hundreds of consumers simultaneously, and every study feeds into a compounding, indexed insights repository that lets teams re-mine past research and run cross-project analysis. We work with leading consumer brands across CPG, food & beverage, QSR, tech and retail.
We're a small, fast-moving team building category-defining infrastructure for market research. This is an opportunity to join early and directly shape how we bring Keplar to some of the biggest consumer brands in the world.
The Role
We're hiring a BDR to build and run top-of-funnel pipeline generation. You'll be the first point of contact for many of our future customers — identifying the right accounts, getting in front of the right stakeholders, and setting up qualified conversations for our sales team. This role blends cold outreach, creative campaign work, and in-person hustle at industry events.
What You'll Do
Cold outreach: Run cold call and cold email campaigns to insights, brand, and innovation teams at target consumer companies.
Personalized email campaigns: Build and execute multi-touch, highly personalized outbound sequences. Research accounts and tailor messaging to their category, competitive set, and research needs.
Event-based pipeline generation: Represent Keplar at industry conferences and other events. Work booths, set up meetings, and follow up with leads post-event.
Account research: Identify and prioritize target accounts within our ICP.
Pipeline handoff: Qualify inbound and outbound leads and schedule discovery calls/demos for the sales team.
CRM hygiene: Track all outreach, responses, and lead status accurately so we can measure what's working and iterate quickly.
Collaborate on messaging: Work closely with Growth and Marketing to test and refine outbound messaging, positioning, and campaign ideas.
What We're Looking For
1–3 years of experience in a BDR/SDR or similar outbound sales role, ideally in B2B SaaS.
Track record of hitting or exceeding pipeline generation targets.
Excellent written communication - you can write a tailored cold email that doesn't sound like a cold email.
Comfortable picking up the phone and making cold calls.
Self-starter who's energized by building processes from scratch, not just following a playbook.
Willingness to travel for industry events/conferences as needed.
Bonus: experience selling into market research, insights, or consumer brand teams.
Bonus: familiarity with tools like Instantly, Outreach, Apollo, and LinkedIn Sales Navigator.
Why Join Keplar
Ground-floor opportunity at a fast-growing, venture-backed company (Kleiner Perkins).
Direct mentorship from our Head of Growth and CEO - this isn't a role where you'll get lost in a big org.
Uncapped upside as you build a track record generating pipeline for a product that's already landing logos like Coca-Cola and Clorox.
Clear path to a closing role (Account Executive) as you develop.
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