Business Development Manager, Autonomy

Overview

Hexagon’s Agriculture division is seeking a Business Development Manager to help grow its autonomy solutions portfolio. This role bridges marketing, sales, and customer-facing teams by leading customer field days, developing qualified opportunities, and supporting account managers as a subject-matter expert throughout the sales cycle. The Business Development Manager will also provide market insights into Marketing and Engineering to help shape the product roadmap.

This high-visibility, high-impact role sits at the intersection of technical depth and commercial execution. The ideal candidate is a proactive communicator who excels in front of customers, is passionate about advanced perception and autonomy technologies, and is eager to help shape the next wave of innovation in agriculture.

The Location: Hexagon is a global company with locations around the world. This position is home-based and can be located anywhere in Europe, with proximity to a major international airport preferred.

The Company:From microns to Mars, Hexagon technology advances everything from manufacturing and construction to aerospace, agriculture, and mining, ensuring productivity, quality, safety, and sustainability. Hexagon's Agriculture division focuses on empowering farmers with precision technology to drive autonomy, productivity, and sustainability by providing advanced GNSS positioning, machine control, and enterprise farming software to enable efficient land use, optimised fleet management, and reduced environmental impact. 

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 17,000 employees in 50 countries and net sales of approximately 3.7bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Responsibilities

• Build and manage a healthy pipeline, track customer engagements, and maintain accurate CRM records.
• Drive product adoption by delivering hands-on training for the installation and use of vision-based autonomy solutions to end users and channel partners.
• Lead customer field days, including demonstrations, evaluations, and proof-of-concept trials that build confidence and accelerate the sales cycle.
• Identify new use cases and growth opportunities by staying close to customers and tracking evolving market needs across key agricultural segments.
• Provide structured product feedback to Marketing and Engineering, capturing field insights on performance, integration challenges, competitive dynamics, and feature gaps.
• Develop tailored sales materials, including presentations, pitch decks, and executive communications.
• Engage with customers to gather feedback that supports the development of the sales strategy and the creation of technical content, RFI/RFQ responses, and customer sales presentations.

Qualifications

Must-Have:

• Bachelor’s degree in a technical field or equivalent hands-on technical experience.
• 10+ years in technical sales, field applications, market development, or other customer-facing technical role.
• Extensive agriculture experience across broadacre, row crop, or permanent crop segments, ideally with channel or distribution exposure.
• Working knowledge of autonomy-enabling technologies such as GNSS/INS, ROS, CAN bus, machine vision, or perception systems.
• Strong customer-facing communication skills, including technical training, product demos, and executive presentations.
• Fluent English, strong self-management skills, ability to travel up to 50%, and proficiency with Microsoft 365 and CRM tools.

Key Success Factors:

• Goal-oriented and results driven — you set targets and hold yourself accountable.
• Technically credible and commercially savvy — you can move fluidly between engineering discussions and business conversations.
• Organized and detail-oriented, capable of managing multiple customer engagements simultaneously.
• A genuine relationship builder who earns customer trust through expertise and follow-through.
• Proactive in surfacing market intelligence and sharing it constructively across internal teams.
• Energetic and resilient — comfortable with the ambiguity of a new product launch.

Nice-to-have:

• Familiarity with product lifecycle feedback processes and collaboration with product management teams.
• Additional European language skills (German, French, Dutch, or Nordic languages particularly valued).
• Experience with utilizing or integrating perception sensors into a precision farming system.

Not sure if you meet all the qualifications for this role? Let us decide! At Hexagon, we are committed to a diverse and inclusive work environment. If you're excited about the opportunities this role could bring, we encourage you to apply. If you have any questions about the role or our company, please email our team at hrrecruitingteam.ap@hexagon.com and we will be pleased to follow up with you. Please do not send cover letters or resumes to this address.

Applicants who require accommodation in the job application process may contact Human Resources at hrrecruitingteam.ap@hexagon.com.