Brand Sponsorships Manager

Company Overview

Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 600+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.

The Role

As our Brand Sponsorships Manager, you will own and grow Holafly's portfolio of sponsorships, brand partnerships, and activations across global markets. Reporting directly to the Brand Director, you will be the person who identifies the right opportunities, closes the deals, and makes sure every partnership delivers real brand impact.

You will manage one direct report (Brand Marketing Coordinator) and work alongside external agencies across in-flight advertising, sports sponsorships, and ambassador representation. This is a hands-on role: you will lead negotiations yourself, define activation plans, and be accountable for results — not just oversight.

The ideal candidate has strong commercial instincts, a genuine passion for sports, travel, or entertainment, and the autonomy to move from opportunity to signed contract autonomously.

Key Responsibilities

• Sponsorship Acquisition & Pipeline: Build and manage a global pipeline of sponsorship and partnership opportunities across sports, travel, lifestyle, and cultural sectors. Evaluate and develop business cases for new opportunities, and prioritise based on strategic fit and return on investment.

• Negotiation & Deal Closing: Lead negotiations with rights holders, sports properties, talent agencies, and brand partners. Define the full scope of each deal autonomously — deliverables, timelines, rights packages, and commercial commitments — and manage contracts end-to-end with Legal.

• Brand Activation: Develop activation plans that maximise the value of each sponsorship across digital, social, PR, and experiential channels. Coordinate with other Brand pillars to ensure activations are integrated into broader brand campaigns.

• Agency & Team Management: Manage the Brand Marketing Coordinator (direct report) and jointly oversee relationships with external agencies across in-flight advertising, sports sponsorships, and ambassador representation. Ensure agencies are briefed correctly and held to deliverables.

• Measurement & Reporting: Define KPIs for every sponsorship before it launches, produce post-campaign reports, and work closely with the Brand Intelligence Manager to connect sponsorship activity to brand health metrics.

Qualifications

• 7+ years of experience in Brand Marketing, Sponsorship Marketing, Sports Marketing, Partnerships, Events, or a related field.

• High level English proficiency (written and spoken) as this is the primary business communication language.

• Strong negotiation skills with experience managing relationships with rights holders, agencies, or talent representatives.

• Proven ability to define the scope of a partnership autonomously: deliverables, KPIs, activation plan, and budget.

• Fast learner with the adaptability to thrive in a high-paced, brave scale-up environment.

• Experience with digital-first services and e-commerce.

Nice to Have

• Experience in sports marketing, travel marketing, or entertainment sectors.

• Existing network of contacts across sports properties, agencies, or rights holders.

• Experience working with global consumer brands or digital-first products.

• Background managing in-flight or out-of-home advertising placements.

Benefits & Perks

• Remote-First Culture that prioritizes impactful outcomes over rigid hours.

• Flexible Schedules designed to genuinely support your work-life balance.

• Growth Budget: Dedicated annual funds for your professional development.

• Competitive Package: Performance-based incentives and generous downtime