Sr. Performance Marketing Specialist

Campaign Strategy & Execution

• Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat.
• Plan, launch, and manage multi-channel campaigns aligned with business objectives.
• Identify and evaluate new acquisition channels and growth opportunities.
• Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

Lead Generation & Conversion Optimization

• Design and optimize high-converting landing pages for different campaign objectives.
• Conduct A/B testing across landing pages, ad creatives, and campaign elements.
• Optimize the customer acquisition funnel from awareness to conversion.
• Collaborate with internal teams to improve lead nurturing and conversion performance.
• Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

Performance Analytics & Reporting

• Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms.
• Monitor campaign performance and analyze marketing data to identify optimization opportunities.
• Develop dashboards and reports to measure KPIs and campaign effectiveness.
• Ensure accurate attribution across marketing channels and customer touchpoints.

Budget & Performance Management

• Manage and optimize advertising budgets across multiple digital channels.
• Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets.
• Continuously improve campaign efficiency through data-driven optimization.
• Ensure marketing investments contribute to sustainable business growth.

Cross-Functional Collaboration

• Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities.
• Support sales teams by improving lead quality and campaign effectiveness.
• Share performance insights and recommendations with stakeholders to support strategic decision-making.

Requirements

QUALIFICATIONS

Education

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
• A Master's degree is considered an advantage.

Experience

• 5+ years of experience in Performance Marketing or Digital Marketing.
• Proven experience managing multi-channel paid advertising campaigns.
• Experience across both B2B and B2C marketing environments.
• Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred.

Technical & Professional Skills

• Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads.
• Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution.
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Budget planning and performance optimization expertise.
• Strong project management and prioritization skills.

Languages

• Professional proficiency in Arabic and English (written and spoken).

Core Competencies

• Strategic Thinking
• Customer Focus
• Data-Driven Decision Making
• Ownership & Accountability
• Results Orientation
• Innovation & Continuous Improvement
• Learning Agility
• Attention to Detail

Benefits

• Flexible remote work.
• Medical insurance (as per company policy).
• Supportive and collaborative work environment.
• Open and collaborative culture.
• Continuous learning and growth opportunities.
• High level of autonomy and ownership.
• Opportunity to make a real impact.