The Brand Copywriter produces sharp and unexpected brand marketing copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. The Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. Writing should reflect the brand tone and voice, messaging and content strategy and deliver engaging and audience-specific copy that elevates the Delta Dental brand.
Please be sure to have a portfolio link attached on your resume.
Responsibilities
- Ideates, pitches and develops a diverse array of marketing assets, including email campaigns, product and service names, social media posts, UX web content, sports marketing campaigns, marketing blogs, multi-media advertising campaigns, sales flyers and video scripts, with attention to succinct and compelling copy that drives brand loyalty, customer engagement and revenue growth.
- Creates memorable and unexpected taglines and strategic marketing copy that resonates with target audiences and informs the content strategy for B2B and B2C audiences.
- Builds presentation decks and presents copy concepts to internal stakeholders, external agencies and creative partners.
- Understands best practices for social media copy development for key audiences and multiple platforms such as LinkedIn, Instagram and Tiktok.
- Edits publications such as blogs, newsletters and libraries, serving as stakeholder contact on publication history, performance analytics and current content updates.
- Demonstrates ability to prompt and edit AI content, apply SEO, usability and accessibility best practices, as well as AP style.
- Understands the end user’s needs, pain points and motivations and uses judgment to develop content solutions accordingly.
- Actively gathers content ideas and regularly contributes to campaign ideation.
- Understands creative strategy and applies it to achieve marketing objectives.
- Travel up to 5% of time annually.
- This list is not all-inclusive and you are expected to perform other duties as requested or assigned
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Qualifications
- 2+ years of experience with a Bachelor’s degree.
- Advertising copywriter experience, agency background preferred.
- Portfolio of high-performing taglines for campaigns with integrated assets for email, web and social media
- Strong marketing writing, tagline development, script, UX, email and social media writing
- Working knowledge of content strategy and how it informs brand messaging
- Excellent client management skills and experience
- Experience in a regulated industry, such as health care or insurance is a plus
- Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences
- Strong time management skills with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines
- Marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points
- Familiarity with AI prompting, SEO, usability, and accessibility
- Strong technical skills. Experience with Microsoft Word, Teams, Figma and Workfront is a plus
Base Pay Information
The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Pay Grade 19. $64,357 - $134,845K
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
- Competitive base and incentive pay
- 401(k) with robust matching and non-matching contributions
- Rich medical & pharmacy benefits
- 100% employer-paid dental and vision benefits
- Holistic wellbeing program with deep financial incentives
- Generous paid time off plus 12 paid holidays and your birthday off
- Culture of growth and learning: career development; tuition reimbursement; recognition program
- Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
- Social responsibility and volunteer opportunities
- Employee discount program
Fair Chance Ordinances and Criminal Background Considerations
This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections Law Article 23-A.
Important Work Authorization Information
Please note, Delta Dental will not sponsor applicants for work visas for this position.
At Delta Dental, we’re behind millions of smiles and counting. For over 68 years, we’ve served our communities by increasing access to affordable, quality care – but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building fair programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all.
We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie.
Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on
Facebook and
Instagram, #LifeatDDins on
Facebook and
Instagram, Delta Dental Ins. on
Twitter and Delta Dental Ins. on
LinkedIn. If you've got an appetite for innovation and want to be a part of a team that’s transforming the future of health care, join us!
Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands.
The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company.
Delta Dental Ins. is an equal opportunity employer and is committed to providing a professional work environment free from discrimination and harassment. Individuals seeking employment at Delta Dental are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, actual or perceived physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. Delta Dental is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain an Equal Employment Opportunity Policy, Harassment-Free Work Environment Policy, and Respectful Workplace policies and will not tolerate violations of these policies.
Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time.
Proof of eligibility to work in the United States must be provided if selected for hire.
*Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York
— Sarah J.
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Marketing Manager
★★★★★
Verified
