The B2B Growth & Funnel Manager will analyze and optimize the marketing and sales funnel to improve lead quality and conversion rates. They will coordinate cross-functional projects involving marketing, sales, content, and design to implement data-driven improvements.
This is a remote position.
About the Role
We are looking for a B2B Growth & Funnel Manager to help us improve and fix our marketing and sales funnel.
This is not a traditional lead-generation role. Our goal is not simply to generate more leads, but to improve the quality of leads, customer experience, and conversion journey.
You will work across Marketing, Sales, Website, Content, and Reporting to identify problems, propose solutions, coordinate implementation, and measure results.
We are looking for someone who is commercially minded, organized, creative, analytical, and comfortable managing projects.
What You'll Do
Funnel & Lead Quality
Analyze our marketing and sales funnel and identify bottlenecks
Work with Sales to understand what makes a high-quality lead
Improve lead qualification, forms, and customer journeys
Develop ideas to reduce poor-fit leads and improve qualified opportunities
Improve the handoff between Marketing and Sales
Website & Conversion
Review our website from a potential customer's perspective
Identify opportunities to improve UX, messaging, forms, CTAs, and landing pages
Come up with and coordinate A/B tests and conversion improvements
Work with our developers and designers to implement changes
Use analytics and user behavior to understand what is working
Content & Social Proof
Develop detailed customer case studies and success stories
Improve website content and messaging so prospects better understand Awisee
Work with existing and previous clients to obtain testimonials, case studies, and permission to display client logos
Identify content gaps based on sales and customer feedback
Sales & Reporting
Work closely with Sales to identify marketing and funnel improvements
Create better sales and marketing materials
Prepare clear campaign and client reports
Turn data into useful insights and recommendations
Explore and implement reporting tools such as Databox or similar platforms
Project Management
Take ownership of funnel improvement projects from idea to implementation
Coordinate Marketing, Sales, Content, Design, and Development
Manage priorities, timelines, and follow-ups
Measure results and continuously improve what we do
Requirements
What We're Looking For
Experience in one or more of:
B2B marketing
Growth marketing
Marketing operations
Product marketing
Conversion optimization
Sales enablement
Marketing project management
B2B SaaS / technology
You should be:
Strong at understanding marketing and sales funnels
Highly organized and good at managing projects
Analytical and comfortable working with data
A good communicator and writer
Comfortable working with Sales, Marketing, Design, and Development
Proactive and willing to identify problems and propose solutions
Comfortable speaking with clients
Curious about why people convert, don't convert, or become poor-fit leads
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
