B2B Email Marketing & HubSpot Automation Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:

Our client is a global logistics and freight forwarding provider specializing in multimodal international shipping, shipment visibility, customs expertise, and integrated supply chain solutions. The company combines operational support with technology-enabled services to help businesses manage international transportation and logistics more efficiently.

✍ Short Description:

The B2B Email Marketing & HubSpot Automation Specialist will own the strategy, execution, and continuous improvement of email marketing and CRM automation initiatives using HubSpot. This role combines strategic planning with hands-on execution, focusing on B2B email strategies, nurturing sequences, workflow automation, process standardization, and campaign optimization while partnering closely with sales to improve lead follow-up, customer lifecycle engagement, and pipeline progression.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Develop and execute B2B email marketing strategies and campaigns in HubSpot across demand generation, lead nurturing, and customer lifecycle stages.

• Build, maintain, and optimize automated email sequences and CRM workflows aligned with buyer behavior and sales processes.

• Identify opportunities to improve email marketing processes, standardize workflows, and implement new automation strategies for scalability and efficiency.

• Partner with sales to identify gaps in lead follow-up and pipeline progression and develop email and automation solutions to address them.

• Develop structured campaign cadences, segmentation approaches, and testing processes to improve consistency and performance.

• Translate logistics and service information into clear, accurate, and relevant B2B email communications.

• Monitor campaign and workflow performance and implement data-driven optimizations.

💡 Qualifications:

• Proven experience developing and executing B2B email marketing campaigns and strategies using HubSpot.

• Hands-on experience with HubSpot workflows, CRM automation, and email marketing tools.

• Ability to combine strategic planning with hands-on campaign and workflow execution.

• Strong experience with B2B email copywriting, nurturing, lifecycle marketing, and campaign optimization.

• Experience improving or standardizing marketing processes and using automation, reporting, and performance data to drive improvements.

• Experience working with sales teams and connecting email marketing initiatives to lead qualification, follow-up, or pipeline progression.

• Experience in logistics, freight forwarding, supply chain, transportation, or manufacturing is a strong plus.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.