Associate Director - Performance Marketing

Management Level: 05 - Associate Director Performance Marketing Location: Hyderabad, Delhi, Mumbai, Bangalore Must have skills: Performance Marketing Strategy, Digital Campaign Management, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Marketing Analytics, Lead Generation, Conversion Rate Optimization (CRO), Marketing Automation, CRM Integration (Salesforce, HubSpot, Zoho), Budget Management, Funnel Optimization Good to have skills: P&L Management, Marketing Attribution, SEO/SEM, Account-Based Marketing (ABM), A/B Testing, Cross-Functional Collaboration, Data Visualization & Reporting Experience: 15+ years of experience is required Educational Qualification: Master's degree Preferred Job Overview The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact. Key Responsibilities Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function Required Experience, Skills, and Qualifications Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs (MBA preferred) Prior experience in the EdTech industry required Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth Strong expertise in paid media, marketing analytics, attribution, and conversion optimization Experience managing large marketing budgets and delivering measurable ROI Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems About Us Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit www.accenture.com/learnvantage.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.