Associate Director, Marketing

Product Positioning & Go-to-Market

• Build and maintain sales decks, demo narratives, one-pagers, and ROI stories.
• Train Sales and SDRs on positioning, competitors, and program-specific talk tracks.
• Own the Deal Acceleration agent content so it reflects current messaging and proof points.

• Produce case studies that show measurable outcomes for health professions and education programs.
• Run customer interviews and develop quotes and video stories for use across campaigns, sales, and events.
• Host webinars featuring customers and subject-matter experts, and manage a webinar to pipeline agent so engagement converts into qualified pipeline.
• Source customer speakers for webinars, conferences, and other programs.
• Partner with Customer Success on expansion, cross-sell, and upsell campaigns for existing CORE customers.

• Write and optimize email nurture programs and takeaway campaigns for prospects in each program segment.
• Write digital ad copy and landing page content for ELMS and CompMS campaigns.
• Plan trade show presence at health professions and education conferences, including booth content and speaking sessions.
• Produce program specific newsletters for customers and prospects.
• Develop program-specific content, such as guides, blog posts, and checklists, that attracts and educates each audience.

• Measure the impact of your work on marketing-sourced pipeline, conversion rates, and competitive win rates.
• Bring customer and market insights back to Product and Sales to inform roadmap and strategy.
• Work across Sales, Customer Success, Product, and the broader Marketing team to keep launches, campaigns, and events aligned.

Required Qualifications

• Bachelor’s degree in marketing, business, communications, a health professions field, or related field.
• 5+ years of B2B marketing experience, ideally in SaaS or EdTech.
• Working knowledge of health professions or education programs and how they manage clinical placements, experiential learning, competencies, and accreditation.
• Proven track record of taking products to market, from positioning and messaging through launch and sales enablement.
• Strong writing skills across formats, including sales decks, case studies, email nurtures, ad copy, and webinar content.
• Experience building demand generation programs and tying your work to pipeline.
• Comfort presenting to customers, hosting webinars, and training sales teams.
• Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
• Travel to trade shows and conferences (25% annually).

• Experience marketing to higher education, especially schools of nursing, allied health, pharmacy, or medicine.
• Familiarity with accreditation bodies and standards for health professions programs.
• Hands-on experience with Salesforce and Gong.
• Experience using AI tools or agents in marketing and sales workflows.
• Background as a clinician, educator, or program administrator in a health professions field.