Appointment Setter

Position Overview

We are looking for an Appointment Setter who can confidently engage business owners, build meaningful conversations, and create qualified sales opportunities for our team.

As an Appointment Setter, you will be the first point of contact for prospective child care centers and nursery businesses interested in growing their enrollment. You will identify opportunities, qualify prospective clients, build rapport with decision-makers, and schedule high-quality appointments for our sales team.

Your success will directly contribute to helping child care businesses grow while supporting the continued expansion of Childcare Marketing Group. This is more than a call-making role—it's about opening doors, building trust, and creating opportunities that lead to long-term client relationships.

Compensation

• Salary Band: $800 per month
• Performance Bonus: Opportunity to earn a discretionary year-end performance bonus based on individual contributions, overall performance, and company results.

Why You Should Work Here 

● Work That Matters: You transform lives by connecting families who need quality child care with the providers who serve them. 

● Recession-Proof Growth: An established, fast-growing company that continues to thrive while many competitors struggle. 

● Leadership That Has Your Back: A supportive, attentive team that answers your questions and helps you grow, professionally and personally. 

● An Owner Who Shows Up: Our owner is actively involved in the business - not just a name on the door. 

● Small-Team Feel: A friendly, tight-knit environment where you are a person, not a headcount. 

● Remote-First Flexibility: Work remotely while staying connected to a fast-moving, collaborative team. Buffalo-area candidates may also have opportunities for occasional in-person meetings, strategy sessions, or team gatherings. 

● Top-of-Market Pay: We pay above market because we hire the best and want to keep them. 

● Train to Be the Best: Access $100K+ in training, courses, and materials - enough to make you more knowledgeable than 99.9% of the account managers our competitors employ. 

●A Workspace That Feels Alive: Working from home can get lonely, so our virtual Sims-like office keeps the team connected day to day. 

● Quarterly Town Halls: Every quarter, you get a full state-of-the-company update, so you are never guessing where things stand. 

● The Dream-On Program: Each year, our CEO grants multiple wishes pulled straight from team members' dream boards. 

● 25 Days Off: A full 25 paid days off per year, because we want you to have a real life outside work. 

● Paid Days to Give Back: 4 paid days a year to volunteer with any charity you choose. 

What Success Looks Like

Within your first 90 days, you will develop a strong understanding of our ideal clients, confidently communicate our value proposition, and consistently deliver qualified appointments to the sales team. Ongoing, you will be measured on:

• Qualified Appointments: Consistently schedule high-quality appointments with decision-makers who meet our qualification criteria.
• Pipeline Growth: Build and maintain a healthy pipeline of prospective clients through proactive outreach and follow-up.
• Prospect Engagement: Build trust with business owners by understanding their challenges and positioning our solutions effectively.
• CRM Accuracy: Maintain complete, accurate, and up-to-date prospect records, communications, and follow-up activities.
• Conversion Support: Provide the sales team with well-qualified opportunities that improve appointment attendance and sales conversion rates.
• Continuous Improvement: Actively contribute ideas to improve outreach messaging, scripts, processes, and appointment conversion.

A Typical Week Might Include

• Contacting prospective child care business owners through phone, email, LinkedIn, and other outreach channels.
• Researching prospective clients and identifying organizations that match our ideal customer profile.
• Qualifying prospects by understanding their enrollment goals, marketing challenges, and business needs.
• Scheduling qualified appointments and coordinating calendars with the sales team.
• Following up with warm prospects who require additional touchpoints before booking.
• Updating CRM records, documenting conversations, and tracking outreach activities.
• Reviewing appointment metrics and identifying opportunities to improve outreach effectiveness.
• Participating in coaching sessions, role-playing, and ongoing sales training.

Key Competencies

• Relationship Builder: You establish rapport quickly and make prospects feel comfortable and understood.
• Confident Communicator: You communicate professionally, ask thoughtful questions, and guide conversations naturally.
• Results-Oriented: You enjoy working toward goals, measuring success, and continuously improving your performance.
• Resilient: You remain positive, persistent, and motivated despite objections or rejection.
• Organized: You manage multiple conversations, follow-ups, and appointments without losing momentum.
• Ownership Mindset: You take responsibility for your results and consistently look for ways to improve.

This Role Is Not for You If

• You dislike speaking with new people every day.
• You become discouraged by rejection or objections.
• You prefer waiting for inbound leads instead of proactively creating opportunities.
• You struggle to stay organized with follow-ups and CRM updates.
• You are uncomfortable working toward measurable performance goals.
• You prefer routine administrative work over relationship building and sales conversations.

Skills and Experience Required

• 2+ years of experience in appointment setting, lead generation, inside sales, telesales, business development, or a similar client-facing role.
• Excellent written and spoken English communication skills.
• Experience engaging business owners, executives, or decision-makers.
• Strong listening skills with the ability to uncover business needs and qualify opportunities.
• Experience using CRM systems and sales engagement platforms to manage pipelines and prospect activity.
• Highly organized with strong follow-up and time management skills.
• Comfortable working independently in a remote-first environment.
• Reliable home office setup with high-speed internet and the ability to work primarily on an Eastern Time schedule.

Preferred Skills and Experience

• Previous experience working in a digital marketing agency or B2B sales environment.
• Experience selling or booking appointments for marketing, SaaS, professional services, or business consulting.
• Experience using CRM and sales tools such as GoHighLevel, HubSpot, Salesforce, Zoho CRM, Pipedrive, or similar platforms.
• Experience using prospecting platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead-generation tools.
• Experience working with child care, education, franchise, or multi-location businesses.
• Demonstrated success consistently meeting or exceeding appointment-setting or sales activity targets.

Work Environment

This is a full-time, remote-first position. Candidates should have a reliable computer, high-speed internet connection, noise-cancelling headset, HD webcam, and a professional home office environment. The role primarily supports North American clients and requires availability during Eastern Time business hours.

About Childcare Marketing Group

Childcare Marketing Group helps child care centers, day nurseries, and early education businesses attract more families, retain enrollment, and grow with smarter marketing. We are a fast-growing, remote-first marketing company serving clients across the U.S., U.K., and beyond.