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Livaclean

Amazon A/B Testing Manager

Posted 2 days ago
5-10 years experience
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AI Summary

The Brand Manager will oversee end-to-end Amazon product listing optimization, focusing on A/B testing and data-driven strategies to improve conversion rates. They will collaborate with PPC and design teams to execute experiments and maintain high-performing, compliant listings across global marketplaces.

About the Company

Living Clean is a 7-year-old ecommerce brand specializing in pimple patches and skincare products, with strong presence in the U.S. and Canada and expanding into Europe, Mexico, and Brazil. We operate as a fully remote team across Pakistan, Philippines, India, and Latin America.

We are looking for a highly analytical Brand Manager with deep experience in Amazon listing optimization, structured A/B testing, and conversion rate improvement.

Role Overview

The Brand Manager will own the end-to-end optimization of Amazon product listings across all marketplaces. This role focuses heavily on A/B testing, creative experimentation, and data-driven decision-making to maximize conversion rates (CVR) and organic ranking.

You will collaborate closely with the PPC team, design team, and leadership to drive measurable improvements in sales performance.

Key Responsibilities

A/B Testing & Experimentation

  • Develop and maintain a structured A/B testing roadmap.

  • Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing.

  • Analyze test outcomes and optimize based on data-driven insights.

  • Document results and build repeatable testing frameworks.

Listing Optimization

  • Optimize titles, bullets, back-end keywords, and description for SEO + conversion.

  • Ensure listings align with brand voice and marketplace policies.

  • Partner with designers on image stacks, infographic ideas, and differentiators.

  • Improve A+ content, Brand Story, and comparison charts.

Conversion Rate Improvement (CRO)

  • Identify friction points using data (brand analytics, CVR trends, session data, search query performance).

  • Improve click-through rate (CTR), glance views, and organic rank.

  • Conduct competitor analysis and implement insights.

Launch & Growth Strategy

  • Support PPC team with optimized creatives for launch.

  • Build listing launch checklists and ranking strategies.

  • Ensure global marketplace listings follow cultural and linguistic best practices.

Cross-functional Collaboration

  • Work with PPC team on coordinated experiments and messaging.

  • Guide designers with test ideas and creative instructions.

  • Communicate progress and insights to leadership weekly.

Operational Ownership

  • Maintain listing health and compliance.

  • Track KPIs like CVR, CTR, TACOS, ranking, and review velocity.

  • Build SOPs for testing, optimization, and creative briefing.

Requirements

Must-Have

  • 35+ years Amazon brand management or listing optimization experience.

  • Proven track record running A/B tests with measurable improvements.

  • Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers.

  • Ability to analyze data and translate into actionable insights.

  • Experience collaborating with designers and PPC teams.

  • Strong written communication and organizational skills.

Nice-to-Have

  • Experience in beauty, skincare, or supplements.

  • Experience across multiple Amazon marketplaces (EU, CA, MX, BR).

  • Prior work with remote, multinational teams.

  • Basic knowledge of PPC structure and performance metrics.

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