AI first Product Marketing Manager

Role Overview

Engenious University is building the career infrastructure for the next generation of QA professionals.

Our mission is to help experienced QA professionals successfully navigate the transition toward AI. Through live cohort programs, mentorship, internships, and hands-on training, we help engineers become AI Testing Engineers, AI Quality Engineers, and AI-native automation specialists.

We are looking for an AI-First Marketing Manager to own growth for one of our flagship programs, someone who can develop positioning, design acquisition systems, create content, launch campaigns, run webinars and events, optimize funnels, analyze performance, and continuously improve what works. You will own the entire marketing engine from awareness to enrollment. Your responsibility is not activity. It is outcomes: qualified leads, applications, enrollments, and revenue.

Because we operate as a lean, high-performance team, AI is a core part of how we work. You'll use tools such as Claude, Gemini, ChatGPT, and automation platforms to execute at a high level. More importantly, you'll turn successful workflows into repeatable systems, prompt libraries, AI agents, and automations that make the entire company faster.

If you thrive on ownership and believe AI should fundamentally change how marketing teams operate, you'll feel at your place here!

What you will be doing

• Owning the positioning, messaging, and go-to-market strategy for one of our flagship programs
• Building and optimizing the full marketing funnel from awareness to enrollment
• Managing and scaling content across LinkedIn, YouTube, email, and community channels
• Planning, launching, and analyzing campaigns, events, and conversion experiments
• Optimizing landing pages and conversion flows to maximize lead generation, applications, and booked calls
• Leveraging AI tools and automations to increase marketing efficiency and output
• Working closely with Sales to improve lead quality, conversion rates, and revenue impact

• Establishing a scalable, AI-first marketing engine that consistently generates qualified leads
• Owning landing page performance and continuously improving conversion rates from visitors to subscribers, qualified leads, applications, and booked calls
• Creating repeatable systems, workflows, and automations that improve team productivity
• Driving measurable growth through experimentation, analytics, and continuous optimization

Candidate requirements

• 4+ years of experience in Growth, Product, Content, or Digital Marketing
• Experience generating qualified leads and owning marketing outcomes
• Experience with HubSpot or a comparable CRM and marketing automation platform. Familiarity with tools such as PostHog, Jira, Confluence, Discord, and OKR-based planning methodologies is advantageous.
• Strong written English and copywriting skills
• Daily experience using AI tools such as Claude, ChatGPT, Gemini, Perplexity, NotebookLM, or similar
• Advanced practical experience with designing and implementing AI-powered workflows, automations, prompt libraries, custom GPTs, Claude Skills, and other productivity-enhancing AI systems
• Understanding of software development processes and technical audiences
• Experience marketing to technical, B2B, or education-focused audiences, particularly within EdTech, online learning, or cohort-based programs

Nice to have

• Experience marketing to QA Engineers, Software Engineers, Developers, or other B2B technical audiences is a strong plus
• Experience growing LinkedIn, YouTube, Instagram, Reels, Shorts, or other content-driven channels
• Experience building and engaging communities through Discord, Slack, Reddit, or similar platforms
• Experience producing and promoting webinars, workshops, meetups, or educational events
• Experience building referral, affiliate, or community-led growth programs
• Basic knowledge of Figma, Canva, Midjourney, Runway, or other AI-powered creative tools