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About the Role

We are looking for a Director of Software Engineering (Full-Stack) to lead multidisciplinary engineering, QA, and content teams while overseeing the delivery of enterprise-scale digital platforms powered by Adobe Experience Manager (AEM). The role is responsible for delivery governance, technical leadership, stakeholder management, and ensuring high-quality digital experiences across multiple markets.

Key Responsibilities

Delivery Leadership & Team Management

  • Lead, mentor, and manage multidisciplinary teams of Software Engineers, QA Specialists, and CMS Content Authors.
  • Define team structure, capacity planning, and resourcing.
  • Foster a culture of quality, accountability, and continuous professional development.
  • Own delivery governance, including sprint planning, prioritization, risk management, and reporting to client and internal stakeholders.

AEM Content Operations & Editorial Management

  • Oversee the creation, update, and maintenance of editorial, campaign, and product pages across multiple regional websites.
  • Govern news publishing, content archival, and content hygiene.
  • Manage offers, campaigns, competitions, forms, brochures, galleries, and downloadable assets.
  • Oversee dealer and showroom pages, pricing updates, locations, timings, and vehicle model information.
  • Ensure effective use of AEM native tooling, components, sheet-based management, and eCommerce content.
  • Oversee vehicle landing pages, configurator pages, kiosk pages, and model data authoring.

Digital Asset Management (DAM)

  • Oversee the upload, organization, and governance of digital assets.
  • Ensure assets are optimized and reusable across markets.
  • Govern brochure and model-year asset lifecycles.

Product Information Management (PIM)

  • Direct centralized model data management, including model-year updates, specifications, pricing, and product changes.
  • Coordinate model rollouts across regional markets.
  • Enable compare, configurator, and prices & specifications pages using PIM data.
  • Ensure accurate and reusable product data across all markets.

Forms, Lead Management & Feature Enablement

  • Oversee campaign, lead, feedback, and dealer forms.
  • Prioritize and enable new features based on business requirements.

Digital Services & Web Applications

  • Own the maintenance and enhancement of in-showroom web applications.
  • Oversee release management, version control, and application updates.
  • Drive feature enhancements and UX improvements.
  • Ensure synchronization between applications, AEM, and PIM.

SEO, Performance & Quality

  • Oversee SEO implementation and technical monitoring.
  • Ensure performance, accessibility, and quality standards through robust QA processes.

Localization & Market Enablement

  • Oversee market setup and localization of pages, assets, and product data.
  • Ensure consistent delivery of market-specific content.

Client Engagement & Stakeholder Management

  • Serve as the senior technical point of contact for client and market stakeholders.
  • Establish training, adoption, and feedback governance.
  • Communicate updates, enhancements, and roadmaps while driving continuous improvement.

Requirements

Qualifications

  • 10+ years of experience in digital delivery, web engineering, or technical program management.
  • 3+ years in a technical leadership or director-level role.
  • Proven experience delivering enterprise-scale Adobe Experience Manager (AEM) solutions.
  • Experience leading multidisciplinary engineering, QA, and content teams.
  • Strong delivery governance and stakeholder management experience.
  • Experience with DAM and PIM systems.
  • Experience overseeing custom web application maintenance and enhancement.
  • Experience working in Agile/Scrum environments.

Technical Skills

Content Management & AEM

  • Adobe Experience Manager (Sites, Assets, and authoring workflows)
  • AEM native components, templates, and sheet-based content tooling
  • Headless/hybrid content delivery
  • Multi-market content architecture

Digital Asset & Product Information Management

  • DAM structuring, asset optimization, and reuse strategies
  • PIM-driven product data models

Web Application Development & Support

  • Modern web application stacks
  • Front-end frameworks
  • API integrations
  • Application performance monitoring
  • Release management

SEO, Performance & Localization

  • Technical SEO
  • Performance optimization
  • Accessibility standards
  • Internationalization (i18n)
  • Multi-market localization

DevOps & Delivery

  • CI/CD pipelines
  • Git
  • Agile/Scrum
  • QA processes
  • Test automation
  • Quality governance

Nice to Have

  • Adobe Experience Manager or Adobe Experience Cloud certifications.
  • Experience in automotive or other multi-brand, multi-market digital sectors.
  • Experience with Azure, AWS, or GCP.
  • Experience with AEM as a Cloud Service.
  • Prior experience within a digital agency or consultancy delivery model.

Soft Skills

  • Strong leadership and mentoring capabilities.
  • Excellent communication and stakeholder management skills.
  • Strong organizational and prioritization skills.
  • Analytical and problem-solving mindset.
  • Ability to balance technical depth with commercial and client awareness.

Education

Bachelor's degree in Computer Science, Software Engineering, Information Technology, or a related field (or equivalent practical experience).

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