Advanced Specialist, Product Marketing

This role aligns to the following industry title - Product Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world‑class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible. 

We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce. Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world. 

 
Role Overview  

This is a high-impact and highly visible role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for a new generation of products and services. You will lead the GTM plan from strategy through execution while working closely with Product, Strategy, Sales, and both internal and external creative teams. 

You will bring your subject matter expertise to life through compelling positioning, storytelling, and audience-specific messaging. You will deeply understand our customers and the competitive landscape to influence where we play and how we win. You will also collaborate with Audience Marketing Managers to integrate your product portfolio into multi-channel programs that drive pipeline, adoption, and revenue. 

Your core mission is to champion the product’s value in the market and ensure sellers, partners, and customers clearly understand why Pearson is the solution of choice. 

Key Responsibilities 

• Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson. 
• Partner with Audience Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline. 
• Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence. 
• Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers. 
• Develop and maintain a library of product marketing assets used across channels and teams. 
• Leverage analytics to assess performance, uncover insights, and optimize messaging and materials. 
• Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies. 

Who You Are 

Essential Qualifications & Experience 

• Significant  product marketing experience within a global organization. 
• Proven experience developing and executing GTM plans for B2B or enterprise solutions. 
• Strong project management skills with the ability to drive cross-functional alignment and deliver high-quality work on time. 
• Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes. 
• Experience managing budgets and optimizing investments across marketing channels.  

Highly Desirable Skills & Experience 

• Industry expertise in enterprise HR, talent management, workforce learning, or adjacent sectors. 
• Strong stakeholder management skills with the ability to influence across marketing, product, sales, and executive teams. 

Key Competencies 

• Bias for Action: You take ownership, solve problems proactively, and move quickly. 
• Results-Oriented: You deliver programs that drive real impact, engagement, and revenue lift. 
• Excellent Communication: You can tell a compelling story, simplify complexity, and engage senior stakeholders with clarity. 
• Adaptability: You thrive in fast-paced environments and can pivot with changing priorities. 
• Collaboration: You work seamlessly across teams and build strong, trusted relationships.