Advanced Specialist, Geo Marketing

Job Title - Advanced Specialist, Geo Marketing 

Description - Own key components of US higher education campaign execution, turning strategy and messaging into integrated activity that is ready to launch, measure and improve. 

Also known in the market as: Integrated Campaign Specialist; Campaign Marketing Specialist; Marketing Campaign Manager; Demand Generation Campaign Specialist. 

About the Role 

Pearson is looking for an Advanced Specialist, Geo Marketing, to join its US campaigns team. You will help translate campaign strategy into coordinated activation across paid media, email, social and related digital channels, working with internal partners and an external creative agency. 

This is a hands-on role for someone who enjoys ownership. You will manage campaign plans, calendars, assets, approvals and launch readiness, then track performance and turn results into practical optimization recommendations. 

You will work in a fast-moving environment where priorities can shift and not every answer is available at the start. Curiosity, organisation and proactive follow-through will be central to success. 

What You’ll Do 

• Support the creation and launch of integrated campaigns across digital, paid media, email and social channels. 
• Translate campaign messaging and positioning into channel-ready assets and activation plans. 
• Own campaign calendars, milestones, briefs, asset trackers and launch checklists. 
• Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams. 
• Work with creative agency partners to manage assets, feedback and timely delivery. 
• Manage quality assurance, approvals, hand-offs and go-live readiness. 
• Monitor live campaign performance and support monthly, quarterly and post-campaign reporting. 
• Use campaign insight to recommend practical optimizations and improve future execution. 

What We’re Looking For 

• Experience in marketing or campaign execution with clear evidence of personal ownership. 
• Understanding of integrated marketing and digital channels, including paid media, email and social. 
• Strong project management and organizational skills, with close attention to detail and deadlines. 
• Confidence coordinating work across internal teams and external agency partners. 
• Ability to use campaign metrics and reporting to identify insight and support optimization. 
• Clear written and verbal communication, with a collaborative working style. 
• A proactive and curious approach, including comfort finding answers and progressing work amid ambiguity. 
• Ability to work in a fast-paced environment with shifting priorities. 
• Bachelor’s degree in marketing, communications, business or a related field. 
• Experience in higher education, advertising agencies, B2B marketing or the US education market is helpful but not essential. 

Location & Working Pattern 

United States

Remote 

Salary / Compensation 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: 

The minimum full-time salary range is between $100,000 - $120,000. 

This position is eligible to participate in an annual incentive program, and information on benefits offered is here: Employee Benefits Guide 2026

Applications will be accepted through September 22nd. This window may be extended depending on business needs. 

Why Join Pearson? 

Join a collaborative campaign team with the opportunity to own visible US higher education marketing activity from planning through performance. You will help shape how full-funnel campaigns are activated while developing broad experience across channels, agency partnership and campaign optimization.