Advanced Specialist, Geo Marketing

This role aligns to the following industry titles - Marketing Activation Manager, Go-to-Market (GTM) Marketing Manager

Position Summary 

The Advanced Specialist is responsible for turning global and regional marketing strategy into market-ready activation that drives commercial impact for the Higher Education portfolio. This includes campaign-anchored activation, customer-facing toolkits, sales enablement, and events that help field teams engage customers effectively across key buying moments. 

Working as part of the Geo Marketing team, this role focuses on delivery and execution — owning defined initiatives, products, or moments within the region. The Advanced Specialist partners closely with regional sales, campaign, product marketing, digital, and local market teams to ensure messaging, positioning, and value propositions show up consistently in every external-facing touchpoint. 

Success in this role comes from strong executional judgement, commercial curiosity, and the ability to move from strategy to action with speed and clarity. The role, will be comfortable working across a matrix, using data and voice-of-market feedback to optimise activation, and equipping customer-facing teams with tools that make selling easier and customer conversations better. The Advanced Specialist is also expected to raise the quality of work around them by guiding more junior team members, sharing best practices, and acting as a go-to partner on activation within their area of expertise.  

Key Responsibilities 

Activation Planning & Execution 

• Own activation planning and execution for high-priority campaigns, launches, products, segments, or buying moments across assigned scope. 
• Translate global and regional marketing strategy into clear activation plans, delivery priorities, and market-ready execution. 
• Align cross-functional stakeholders across campaign, product marketing, digital, sales, and local market teams to ensure activation lands with clarity and consistency. 
• Make informed trade-offs across timelines, dependencies, and resources, proactively managing complexity and driving momentum across multiple workstreams. 

 
Sales Enablement & Commercial Readiness  

• Develop and evolve sales enablement tools, narratives, and commercial support materials that improve seller readiness across priority markets, products, or campaigns. 
• Equip sales teams with messaging, objection handling, competitive context, and consultative conversation tools that strengthen field confidence and customer engagement. 
• Partner with sales leadership and cross-functional stakeholders to identify readiness gaps, prioritise enablement needs, and shape support for key commercial moments. 
• Support onboarding and readiness programmes for frontline teams, ensuring new propositions, campaigns, and strategic priorities are translated into practical field adoption. 
• Monitor usage, feedback, and adoption signals to improve enablement effectiveness, raise asset quality, and strengthen commercial impact over time. 

Customer-Facing Toolkits 

• Own the development and evolution of customer-facing toolkits that support activation across assigned initiatives, products, or segments. 
• Ensure toolkits clearly articulate value, differentiation, outcomes, and guidance for effective use across priority audiences and selling contexts. 
• Maintain a high standard of quality, consistency, and usability across activation assets, with a clear view of how they support field execution. 
• Identify opportunities to strengthen toolkit effectiveness and recommend or implement improvements based on market needs and performance insight. 

Customer-Led Event Delivery 

• Lead the planning and delivery of customer-led events, webinars, and engagement programmes aligned to campaign and commercial priorities. 
• Shape event themes, content, speaker narratives, and engagement approach in partnership with Product Marketing, Events, Sales, and other stakeholders. 
• Ensure events are designed and delivered to create clear customer value, support market positioning, and strengthen commercial outcomes. 
• Track post-event engagement, follow-up actions, and performance signals, using insight to improve future activation and event strategy. 

Market Insight & Feedback 

• Capture and interpret insights from customer interactions, events, field use, and activation activity across assigned scope. 
• Translate market signals, objections, competitor movement, and asset performance into actionable recommendations for messaging, positioning, and execution. 
• Contribute a strong execution-level market perspective into planning, retrospectives, and optimisation discussions. 
• Use insight not only to improve current activation, but to shape future approaches across campaigns, products, or market segments. 

Measurement & Performance 

• Define and monitor success measures for activation effectiveness, enablement adoption, and campaign impact in partnership with relevant stakeholders. 
• Assess the performance of assigned assets, toolkits, and events using usage data, engagement trends, market response, and early commercial indicators. 
• Identify optimisation opportunities and use data-backed judgement to improve execution quality, activation effectiveness, and field readiness. 
• Share performance insight and best practices that strengthen decision-making and raise the quality of activation across the broader team. 

Experience 

• Extensive experience in B2B/ D2C marketing activation, sales enablement, field marketing, or GTM execution in a matrixed organisation. 
• Demonstrated experience delivering campaign activation, product launches, or commercial initiatives across multiple markets or segments. 
• Experience developing customer-facing  
• Confidence working with data and insights to iterate content and activation plans. 
• Experience in education, SaaS, or services-led environments is helpful but not essential. 

Core Skills 

• Strategic activation: Translates strategy into clear activation plans and customer-ready execution across complex or high-priority scope. 
• Commercial enablement: Designs and improves enablement approaches, tools, and field-facing support that strengthen seller readiness, improve customer conversations, and increase commercial effectiveness across complex or high-priority scope. 
• Cross-functional influence: Aligns stakeholders across teams, challenges constructively where needed, and drives clarity across complex dependencies. 
• Executional judgement: Makes informed trade-offs, identifies optimisation opportunities, and improves quality and consistency across activation delivery. 
• Performance leadership: Uses data, market signals, and field feedback to assess effectiveness, recommend improvements, and refine future activation plans. 

Technical Skills 

• Strong working knowledge of PowerPoint (or equivalent) for customer and executive storytelling. 
• Comfort with basic marketing and sales analytics (dashboards, campaign reporting, asset usage, pipeline indicators). 
• Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo/HubSpot or similar) is a plus. 
• Ability to manage content and assets through shared repositories and collaboration tools (SharePoint/Teams or similar). 
• Event/webinar logistics familiarity (registration, audience targeting, post-event follow-up) is beneficial. 

 
Pearson Power Skills   

• Adaptability: Navigate ambiguity and change with resilience and solution‑oriented thinking  
• Artificial Intelligence: Apply AI tools to improve campaign optimisation and insight generation; share learnings across the team  
• Learning to Learn: Build continuous learning habits and support capability development in others  

Key Attributes 

• Highly accountable and trusted to own complex activation scope. 
• Commercially curious and outcome-led in decision-making. 
• Confident balancing strategy, execution, and optimisation. 
• Influential across a matrix, with credibility among senior and cross-functional stakeholders. 
• Generous with expertise and committed to raising the capability of others. 

 
What Success Looks Like 

• High-priority activation initiatives are delivered to a strong standard, with clear alignment to campaign goals, customer needs, and commercial priorities. 
• Sales and customer-facing teams consistently adopt and value the enablement assets and readiness support you lead because they improve seller confidence, strengthen customer conversations, and contribute to better commercial execution in-market. 
• Activation quality improves over time through better decisions, stronger optimisation, and clearer use of performance and market insight. 
• Stakeholders view you as a trusted activation partner who brings structure, judgement, and momentum to complex work. 
• Junior teammates benefit from your guidance, and the quality and consistency of activation improves through your influence. 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: 

The minimum full-time salary range is between $90,000 – $110,000. 

This position is eligible to participate in an annual incentive program, and information on benefits offered is here. 

How to Apply: 

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/ 

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

Application Deadline: 

Applications will be accepted through July 29th, 2026. This window may be extended depending on business needs. 

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