The Account Manager is responsible for the setup, delivery, and optimization of digital advertising campaigns for pharma clients. They act as the primary post-sale contact to maintain relationships, drive revenue growth through upselling, and coordinate with internal teams.
About the role
Swoop is seeking an Account Manager (AM), who will be a key member of our Client Services team, working closely with our advertising customers, pharma clients, and our internal Ad Operations department.
The Account Manager is responsible for the successful trafficking, setup, delivery, and optimization of advertising campaigns utilizing Swoop’s proprietary data and technology platform. The AM is tasked with providing outstanding customer service to all partners, working directly with customer stakeholders and internal management daily.
Swoop is looking for a self-starter who has worked closely with digital media campaigns in a client-serving role. The AM should have strong data analytical skills and communication skills. The AM should be detail-oriented, organized and able to work in a team as well as individually.
What you'll do
Client Relationship Management
- Build and maintain strong, long-term relationships with pharma clients.
- Act as the main point of contact for clients post-sale.
- Understand clients’ business needs and goals to offer relevant solutions.
Sales Growth & Revenue Management
- Upsell and cross-sell additional products or services to existing clients.
- Meet or exceed sales targets and KPIs.
- Identify and pursue opportunities for account growth.
Account Planning & Strategy
- Develop strategic plans for each account.
- Collaborate with internal teams (e.g., Marketing, Product, Customer Success) to align on client needs and opportunities.
- Conduct regular account reviews to assess satisfaction and explore expansion.
Customer Support & Issue Resolution
- Ensure pharma clients receive timely and successful delivery of solutions.
- Address client concerns and resolve issues quickly and efficiently.
- Serve as a liaison between the pharma client and internal teams.
Reporting & Forecasting
- Track account metrics and prepare regular reports on account status.
- Maintain up-to-date CRM records.
- Provide accurate sales forecasts to leadership and understand the current trends in the industry.
Contract Negotiation & Renewal
- Lead contract renewal discussions and renegotiate terms as needed.
- Ensure legal and compliance standards are met.
Qualifications
- 3-5 years of experience in the digital or programmatic advertising space in an account management or a similar role.
- Experience managing and executing digital campaigns as lead point of contact.
- Knowledge of the programmatic ecosystem, including ad verification products and DSPs.
- Strong working knowledge of entire Microsoft Office suite, particularly Excel.
- Experience using Campaign Manager 360 (formerly DoubleClick Campaign Manager), DoubleVerify, Integral Ad Science (IAS), Comscore, Moat Analytics, Xandr, The Trade Desk, etc. is a plus.
- Complete understanding of product workflow to ensure on time and accurate campaign delivery.
- Superb organizational, analytical, project-management, written, and verbal communication skills.
- Excellent attention to detail and follow-through with team members and clients.
- Ability to thrive in a fast-paced, ever-changing work environment, to take ownership and accountability, and to manage expectations (internally and externally).
- Strong communication skills and collaboration within a team.
- Strong problem-solving skills and strategic thinking.
- Flexible, motivated, engaging team player who has a solutions-oriented attitude and positive energy for our growing team.