Spruce Systems, Inc.

The role involves executing GTM strategy by creating assets, campaigns, and AI-enabled marketing systems to drive public-sector sales. Responsibilities span positioning, content creation, sales collateral, and technical storytelling to simplify complex identity infrastructure conversations.

Lead the delivery of complex identity and credentialing software solutions while serving as the primary technical point of contact for strategic customers. Bridge the gap between engineering teams and external executive stakeholders to ensure contractual obligations and technical goals are met.

Design and operationalize a scalable, repeatable sales system from the ground up for the U.S. public sector. Personally lead and close high-value government deals while transitioning the business from a services-led to a product-led GTM model.