Medialicious

Lead the development of high-impact, performance-driven short-form video campaigns for social casino brands. Translate brand goals and performance data into actionable creative briefs and storyboards for internal and external teams.

Lead the creative strategy for the US Social Casino portfolio across paid social, programmatic, and app store channels. Manage a creative pod of strategists and editors to translate performance data into high-converting video and playable content.

Develop and lead the overarching influencer and streamer strategy across all brands to drive awareness, engagement, and acquisition. Oversee the end-to-end creator lifecycle, including sourcing, negotiation, activation, and performance tracking against key business objectives.

The Playable Ad Developer will manage the full lifecycle of playable ad production, from initial concept to technical execution and deployment. They will collaborate with creative and performance teams to build interactive HTML5 experiences that drive user acquisition.