Develop high-performing creative concepts and campaign strategies for paid social media across platforms like Meta and TikTok. Collaborate with cross-functional teams to produce video ads, manage creative briefs, and iterate based on performance data.
Lead the creative strategy for the US Social Casino portfolio across paid social, programmatic, and app store channels. Manage a creative pod of strategists and editors to translate performance data into high-converting video and playable content.
The Playable Ad Developer will manage the full lifecycle of playable ad production, from initial concept to technical execution and deployment. They will collaborate with creative and performance teams to build interactive HTML5 experiences that drive user acquisition.
