You will develop and execute a comprehensive creator strategy to drive brand growth and performance across multiple markets. This involves managing the full creator lifecycle, from sourcing and negotiation to performance tracking and optimization.
Develop high-performing creative concepts and campaign strategies for paid social media across platforms like Meta and TikTok. Collaborate with cross-functional teams to produce video ads, manage creative briefs, and iterate based on performance data.
Lead the creative strategy for the US Social Casino portfolio across paid social, programmatic, and app store channels. Manage a creative pod of strategists and editors to translate performance data into high-converting video and playable content.
