You will lead and scale the creator marketing and social commerce strategy for two women's health brands, managing both seeding and TikTok Shop affiliate programs. This role involves hands-on team management, operational optimization, and driving measurable growth through creator-led content and performance advertising.
You will own the data infrastructure, pipeline reliability, and reporting layers to ensure high-quality, actionable insights for the organization. Additionally, you will act as an analytical partner for the Growth and Product teams to drive commercial decisions and marketing performance.
The HRBP will align people strategies with business growth targets by managing performance cadences, compensation, and employee engagement. They will also oversee the full employee lifecycle from onboarding to offboarding and automate HR operations using modern tooling.
Develop and execute a scalable creative playbook for AppLovin to drive profitable customer acquisition across multiple DTC supplement SKUs. Partner with media buyers to iterate on ad concepts and optimize conversion levers based on performance data.
Lead the creative strategy for TikTok to drive customer acquisition and conversion across organic content, paid ads, and TikTok Shop. Develop and test scalable creative frameworks and native content tailored to a female demographic aged 35–65.
Develop and manage high-converting performance assets and creative testing frameworks for a DTC health and wellness brand. Establish research infrastructures and production workflows to optimize customer acquisition across multiple digital channels.
You will lead a product marketing team to develop and execute growth strategies for flagship products using data-driven insights and performance marketing techniques. This involves managing ad systems, optimizing funnels, and collaborating across cross-functional teams to scale revenue profitably.
