You will own the data infrastructure, pipeline reliability, and reporting layers to ensure high-quality, actionable insights for the organization. Additionally, you will act as an analytical partner for the Growth and Product teams to drive commercial decisions and marketing performance.
The Media Buyer will act as a hybrid operator-strategist, taking ownership of performance outcomes and identifying high-leverage opportunities across creative, audience, and funnel structures. They will lead end-to-end media operations, manage campaign testing architectures, and collaborate with growth strategists to drive sustainable scaling.
The HRBP will align people strategies with business growth targets by managing performance cadences, compensation, and employee engagement. They will also oversee the full employee lifecycle from onboarding to offboarding and automate HR operations using modern tooling.
Lead the creative strategy for TikTok to drive customer acquisition and conversion across organic content, paid ads, and TikTok Shop. Develop and test scalable creative frameworks and native content tailored to a female demographic aged 35–65.
Develop and execute a scalable creative playbook for AppLovin to drive profitable customer acquisition across multiple DTC supplement SKUs. Partner with media buyers to iterate on ad concepts and optimize conversion levers based on performance data.
Develop and manage high-converting performance assets and creative testing frameworks for a DTC health and wellness brand. Establish research infrastructures and production workflows to optimize customer acquisition across multiple digital channels.
You will lead a product marketing team to develop and execute growth strategies for flagship products using data-driven insights and performance marketing techniques. This involves managing ad systems, optimizing funnels, and collaborating across cross-functional teams to scale revenue profitably.
The Senior Direct Response Copywriter will be responsible for identifying funnel gaps, optimizing copy across the customer journey to maximize ROAS and LTV, and generating a consistent stream of fresh hooks, stories, and claims to outperform control ads. This role also involves leveraging research and AI tools to refine customer personas and scale high-performing creative production.
