You will act as the creative strategist, generating and testing concepts to scale advertising accounts while managing the creative studio. You are responsible for analyzing performance data to refine strategies and ensure continuous creative output.
The CRO Manager will analyze user purchase journeys and session data to identify conversion bottlenecks across a portfolio of e-commerce sites. They will design, execute, and analyze A/B tests to improve conversion rates and average order value in collaboration with creative and technical teams.
The Performance Manager is responsible for defining high-level strategies and making data-driven decisions to optimize campaign performance across multiple channels. They work closely with creative and technical teams to scale budgets and improve key metrics like CPL, CPA, and ROAS.