You will own a key acquisition channel, such as TikTok or Google, by developing creative strategies and executing performance-driven video ad campaigns. This involves analyzing channel performance, conducting market research, and continuously testing new hooks and messaging to drive growth.
You will create and iterate on performance-driven video ads and static assets to drive engagement and conversions. You will also analyze performance data to optimize creative strategies and conduct market research to identify new trends.
Lead the creative development process from research and concepting to production and iteration for a beauty brand. Analyze ad performance and use customer insights to write persuasive hooks and scripts for paid social platforms.
