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You will own a key acquisition channel, such as TikTok or Google, by developing creative strategies and executing performance-driven video ad campaigns. This involves analyzing channel performance, conducting market research, and continuously testing new hooks and messaging to drive growth.
Iteractive - expert-designed wellness apps and solutions that make healthy living simple and sustainable - offering personalized weight loss, custom meal plans, workouts, guided hypnotherapy, and progress tracking.
Take ownership of one key acquisition channel — TikTok or Google non-Search (YouTube, Demand Gen, PMax) - and drive its growth through creative strategy, experimentation, and execution
Analyze channel performance, existing creatives, audience behavior, and competitor activity to identify growth opportunities and areas for improvement
Develop creative strategies and uncover new ways to position and promote our product, reach new audiences, and improve acquisition performance
Turn data, performance insights, and market research into actionable creative concepts, testing hypotheses, briefs, and video ad ideas
Own the creative process end to end — from research, ideation, and concept development to hands-on video editing, production, and final execution
Create and launch performance-driven video ads, along with supporting static assets, designed to drive engagement, conversions, and scalable growth
Develop and test new hooks, concepts, angles, messaging, visual styles, and CTAs to discover what resonates with audiences and drives results
Monitor creative performance using metrics such as ROAS, CPA, CTR, and CVR to understand what works, identify patterns, and uncover new creative opportunities
Have 2+ years of experience in creative strategy, performance creative, performance marketing, or a similar role
Have hands-on experience developing and producing performance-driven video ads for TikTok, Google non-Search, or comparable paid acquisition channels
Have a strategic mindset and the ability to analyze channel performance, identify growth opportunities, understand audience behavior, and uncover new ways to promote a product
Know how to translate data, market research, and performance insights into creative strategies, concepts, briefs, and actionable testing plans.
Have strong video editing skills and be comfortable taking your own ideas from concept to final execution.
Be skilled at developing and testing different hooks, angles, messaging, formats, and CTAs to continuously improve creative performance.
Be both analytical and creative - able to identify insights in the data while thinking outside the box and coming up with fresh ideas.
Be proactive and independent, with the ability to take full ownership of a channel, drive its creative direction, and take ideas from strategy to execution.
Be comfortable using AI tools to accelerate research, ideation, experimentation, and creative production.
Be fluent in English, with strong communication and collaboration skills.
The gross salary range for this position is €2,500–€3,500 per month, depending on your experience and skill set.
We have several great workspaces to choose from, including our headquarters in Vilnius and our hubs in Klaipėda and Riga.
This position is fully remote.
Own your wellness
An additional 7 paid days off per year, including 3 extra days for your wedding, on top of the statutory annual leave entitlement.
Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
*additional conditions apply based on your residence location.
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