The Marketing Lead will own the entire marketing function, including strategy, positioning, and full-funnel execution. They will also be responsible for hiring, managing, and developing the marketing team while maintaining a hands-on approach to content and campaign execution.
You will manage the support inbox, guide new authors through onboarding, and maintain help documentation. Additionally, you will act as the voice of the customer by providing feedback to the product team to shape the roadmap.
You will own the end-to-end paid acquisition strategy, including campaign builds, budget pacing, and performance optimization. You will also collaborate with design and engineering teams to iterate on ad creative and landing pages to meet conversion goals.
You will own the end-to-end product design for both the marketing site and the data-dense dashboard. This involves maintaining the design system, collaborating directly with engineering, and ensuring high-quality, accessible interfaces.
You will design and ship end-to-end features for the author dashboard, marketing site, and free tools. Additionally, you will manage data models, API design, and integrate third-party services while maintaining system health and performance.
