Own the end-to-end product lifecycle for a cleaning brand, from customer research and roadmap development to GTM strategy and execution. Coordinate with supply chain, creative, and media teams to ship high-performing physical products and optimize existing SKUs.
The Creative Strategist is responsible for developing high-converting offers, funnels, and ad creative briefs based on deep customer research and competitor analysis. They bridge the gap between conceptual ideas and profitable execution by owning the end-to-end creative process for three DTC brands.
Design and iterate high-converting static ad creatives for Meta, Google Display, and Native platforms to drive ROAS and CTR. Collaborate with media buyers and copywriters to produce high-volume creative variations based on performance data.
